What Is a Search Engine?

A search engine is a tool that internet users utilize to find sites. The three major players in this field are Yahoo, MSN and Google. These search engines send out Spiders (we will get to this later, I promise) that crawl through the web to gather info and if they find it, the site will be placed in the results.

Basically, a search engine is a software program that searches websites based on the keywords or queries you entered as a search term. While the term “search engine” is a general group of programs, it usually refers to major systems like Google, Yahoo and MSN Live Search. Like anything, search engines are business and are normally supported advertising revenue. So, when you click on one of those ads on the right hand side of Google… they are making money.

The way a search engine operates is pretty interesting. It normally works in the following order:

  • Crawling
  • Indexing
  • Searching

Search engines work by storing information about web pages, which they retrieve from sending out a spider. The documents that the spider, or web crawler, collects are then put in another program called an indexer. This reads each page and creates an index based on the words that are discovered. It has been estimated that Google has over 3.3 billion pages indexed (May, 2009)!

Finally, the results of the query are sent back to the user. Typically the search engines show what they perceive to be the best results first. For your business to appear at the top of these results takes time and energy. The TheeDigital understands the latest techniques in search engine optimization (SEO) to get your business to the top of these searches.

To learn more about our SEO solutions please visit this page. We are always available to talk… just give us a call at 919.341.8901 or fill out our contact form and one of our internet marketing experts will be in contact with you.