HVAC companies are all competing for the attention of potential customers, both online and offline. With mobile search on the rise, it is critical that you are present in the search results in order to get relevant customer traffic. Pay-per-click advertising campaigns (PPC) are one way for you to get noticed in the search results without having to wait for the long-term impact of SEO.
Pay-per-click ads, where ads are placed on search engine results pages through an advertising network that’s auction based, can be incredibly valuable for any small business, which is why we recommend PPC for HVAC companies.
3 Ways Your HVAC Company Benefit From PPC
You may have the best HVAC company in Raleigh, but if customers can’t find you online, it’s unlikely you’ll be able to capture the traffic you need to grow your business.
Here’s how your HVAC company will benefit from PPC advertising:
Strengthens Brand Awareness
While your ranking isn’t dependent on pay-per-click advertising, studies show that doing PPC ads AND having a good organic ranking can mean higher click through rates and website traffic. Your brand takes up more search engine real estate this way – making it easier for customers to click on your ad or organic placement.
One of the best benefits of a pay per click ad is getting your business name in front of your audience immediately from the minute you start your PPC campaign. Unlike SEO where you have to wait for accumulated value to deliver better ranking for your site, PPC ads will start showing immediately – as long as you are paying for them within your budget.
You also have the ability to serve up targeted advertising to mobile users, desktop users, and tablet users – a lot more effective than advertising on TV, radio, or print.
Using PPC ads, you can drive traffic to a contact form, a testimonials page or a landing page dedicated to a special marketing promotion for new customers to generate leads for your company.
Increase Phone Calls
PPC ads can be dynamically created to match not only what a potential customer searches, but also by the city, state, or zip code they are searching from. You can write compelling ad copy to entice searchers to click and you can also include click to call ad extensions to increase phone calls from your ad. It is an effective feature, especially for customers that are searching from a mobile phone. The click to call ad extension is an absolute must for local HVAC companies.
Google reports that 79% of local mobile searches result in offline purchases. Consumers tend to take action on location-based ads, which means that ads that are targeted to a service area are likely to perform better. Additionally, Google states that including a phone number in your PPC ad can be vital to your PPC campaign’s success. We also recommend using call tracking to measure your results.
Pay Per Click Advertising is a powerful tool that fundamentally changes how advertising is done. Our digital marketing team has experience serving the HVAC industry, as well as the knowledge needed to get you the best possible return on investment.