The Top Searched & Most Expensive HVAC Keywords in North Carolina

To help you improve your PPC ads, we’ve compiled the top searched and the most expensive HVAC keywords in various cities across North Carolina.

When someone needs a furnace or AC repair, they need to find a business to help them NOW. With pay-per-click advertising, you can bid on ad space at the top of the search results to increase your company’s visibility and chances of being chosen as their provider.

However, pay-per-click for the HVAC industry is competitive, especially in North Carolina where we experience all 4 seasons (and their rapid back and forth appearance).

To help you improve your text ads and targeted keywords, we’ve compiled the top searched and the most expensive HVAC keywords in various cities across North Carolina. This data is averaged across the last 12 months and they’re subject to change at any time.

keywords for hvac providers

North Carolina Cities


 

Top HVAC PPC Keywords in Asheboro

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Lambs Heating and Air 30 $4.50 – $16.70
HVAC 20 $3.36 – $13.15
Trane AC unit 10 N/A

 

Most Expensive HVAC Keywords  Top of Page Bid
HVAC near me $33.74
Lambs Heating and Air $16.70
HVAC $13.15

 

Top HVAC PPC Keywords in Asheville

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 90 $3.25 – $31.96
Bullman Heating and Air 90 $3.73 – $11.49
Gentry Heating and Cooling 70 $5.54 – $41.49

 

Most Expensive HVAC Keywords Top of Page Bid
Heating companies $29.72
HVAC contractors $76.64
Heating and air near me $34.90

 

Top HVAC PPC Keywords in Burlington

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 30 $3.38 – $13.14
Heating and air near me 20 $14.85 – $28.35
HVAC near me 20 $11.04 – $30.47

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC repair $85.10
AC repair near me $45.50
Wade Heating and Cooling $37.92

 

Top HVAC PPC Keywords in Cary

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 140 $24.70 – $89.26
Apex Heating and Air 70 $24.55 – $55.00
Service experts 50 $6.00 – $15.00

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC repair $158.98
AC repair $120.00
Air conditioning repair $102.43

 

Top HVAC PPC Keywords in Chapel Hill

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 90 $16.50 – $55.00
HVAC repair 20 $45.00 – $82.50
Air conditioning repair 20 NA

 

Most Expensive HVAC Keywords  Top of Page Bid
HVAC repair $82.50
HVAC companies near me $72.02
HVAC $55.00

 

Top HVAC PPC Keywords in Charlotte

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 880 $9.88 – $24.67
Brothers Heating and Air 480 $7.90 – $31.17
Trane 320 $1.10 – $18.00

 

Most Expensive HVAC Keywords  Top of Page Bid
Heating and cooling systems $110.13
Freedom Heating and Cooling $98.00
Heating and air service $96.07

 

Top HVAC PPC Keywords in Concord

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 70 $8.38 – $23.74
Brothers Heating and Air 50 $5.26 – $31.79
HVAC near me 30 $40.65 – $50.70

 

Most Expensive HVAC Keywords  Top of Page Bid
HVAC repair $60.00
Heating and air $60.00
Heating and Cooling $56.78

 

Top HVAC PPC Keywords in Durham

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 260 $16.50 – $55.00
HVAC repair 70 $45.00 – $94.31
Air conditioning repair 70 $43.35 – $74.72

 

Most Expensive HVAC Keywords Top of Page Bid
Heating and air repair $100.00
Heating repair $100.00
HVAC companies near me $56.78

 

Top HVAC PPC Keywords in Fayetteville

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Blanton’s Heating and Air 210 $9.45 – $17.22
HVAC 170 $4.12 – $16.08
AC repair 90 $30.44 – $55.00

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC companies near me $103.87
New HVAC cost $102.70
Heating and cooling repair near me $56.78

 

Top HVAC PPC Keywords in Goldsboro

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Herring Heating and Air 30 $1.58 – $8.72
Heating and air 30 $7.50 – $27.00
HVAC 20 $1.33 – $5.54

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC companies near me $56.52
HVAC repair $56.00
Air conditioning repair $52.00

 

Top HVAC PPC Keywords in Greensboro

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 210 $4.77 – $12.90
Eanes Heating and Air 140 $4.75 – $17.66
Webb Heating and Air 70 $1.51 – $23.80

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC companies near me $65.80
AC repair $53.00
Heating and air repair $50.77

 

Top HVAC PPC Keywords in Greenville

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 90 $2.32 – $14.40
Heating and air 40 $1.94 – $23.47
Carolina Heating and Repair 20 $2.33 – $9.82

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC companies $48.00
AC repair near me $40.57
Air conditioning repair $40.57

 

Top HVAC PPC Keywords in Henderson

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Heating and cooling repair near me 10 $25.00 – $50.00
HVAC repair 10 $20.00 – $89.43
HVAC contractors 10 $4.00 – $6.00

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC repair $89.43
Heating and cooling repair near me $50.00
HVAC $7.38

 

Top HVAC PPC Keywords in High Point

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Eanes Heating and Air 90 $4.75 – $13.06
HVAC 70 $3.92 – $11.32
Heating and air 40 $9.04 – $26.00

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC companies near me $65.80
Heating and air repair $37.20
Trinity Heating and Air $37.00

 

Top HVAC PPC Keywords in New Bern

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Dixon Heating and Air 50 $4.80 – $28.21
HVAC 30 $3.91 – $15.90
HVAC near me 20 $6.58 – $26.61

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC repair near me $48.84
AC repair $37.19
Coastal Heating and Air $31.00

 

Top HVAC PPC Keywords in Raleigh

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 590 $23.23 – $103.40
Service experts 170 $6.00 – $20.68
Trane 170 $0.92 – $4.36

 

Most Expensive HVAC Keywords Top of Page Bid
AC repair $110.91
HVAC repair $103.86
HVAC $103.40

 

Top HVAC PPC Keywords in Rocky Mount

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 20 $1.60 – $7.45
Heating and air 20 $2.00 – $6.95
Split system HVAC 10 $0.72 – $3.68

 

Most Expensive HVAC Keywords Top of Page Bid
Heating and air repair $100.00
HVAC repair near me $59.07
Heating and air companies near me $50.00

 

Top HVAC PPC Keywords in Wake Forest

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 40 $15.00 – 101.92
Mitchell Heating and Air 30 $10.32 – $26.00
Mitchell Heating and Cooling 30 $9.86 – $36.28

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC repair $113.14
HVAC $101.92
HVAC companies near me $96.37

 

Top HVAC PPC Keywords in Wilmington

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
HVAC 140 $4.13 – 22.80
Heating and air 70 $10.89 – $22.80
Air conditioning repair 70 $20.00 – $36.00

 

Most Expensive HVAC Keywords Top of Page Bid
HVAC companies near me $76.00
HVAC installation $60.00
Ferguson HVAC $56.86

 

Top HVAC PPC Keywords in Wilson

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Performance Heating and Cooling 50 $3.61 – $23.72
Affordable heating and air 30 $2.03 – $7.44
HVAC 20 $1.97 – $6.23

 

Most Expensive HVAC Keywords Top of Page Bid
Heating and air repair $62.04
Air conditioning repair $52.00
Heating and cooling near me $51.25

 

Top HVAC PPC Keywords in Winston-Salem

Top Searched HVAC Keywords Average Monthly Search Volume Top of Page Bid Range
Logan Heating and Air 210 $2.75 – $8.58
HVAC 140 $4.30 – $11.89
Eanes Heating and Air 90 $4.48 – 8.71

 

Most Expensive HVAC Keywords Top of Page Bid
Heating and cooling $59.32
HVAC companies near me $46.32
HVAC repair $45.00

 

Increase Customers While Decreasing Your PPC Costs

Using the data above, you can make essential changes to how you approach PPC marketing for your heating and air conditioning company that will increase your ad views, draw more clicks, and lower your costs. For example:

  • Update your ad copy with relevant keywords that are frequently used in your area to get a higher ad placement.
  • Improve your “quality score,” the rating of both quality and relevance of your keywords in your ads to determine both how you rank and your cost per click.
  • Optimize landing pages by connecting your ad to pages that are specifically written to reflect relevant, commonly used search terms, which will boost your quality score and your visitor experience.
  • Optimize your website with commonly used keywords to not only help your PPC advertising, but improve search engine optimization for your HVAC business and boost your non-paid search engine rankings.
  • Use location-based keywords to target specific markets in your area and increase your ad’s visibility when potential customers search “near me.”

Get a Free PPC Audit

The marketing team at TheeDigital has been providing PPC advertising for HVAC companies since 2004, creating campaigns that improve their visibility and draw more traffic to their websites.

To learn how you can make the most of your paid search marketing, call us today at 919-341-8901 or message us for a free PPC audit to see where you can improve your PPC practices, reduce ad costs, and increase the effectiveness of your ads!

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