One of the biggest problems facing heating and air conditioning companies is getting their business visible online, especially when it comes to search engine results. When someone needs their heat fixed or they’re looking for a company that provides HVAC service, they are turning to Google or Bing first.
Unless your business is among the first search results, you’re missing out on customers and losing profits. With PPC advertising for HVAC companies, you can jump to the top of the results and start seeing an immediate increase in your visibility and leads!
What is Pay-Per-Click Advertising?
When a potential customer is searching for a HVAC company, the first spots in their results are reserved for promoted listings. Because the ad is specifically tailored for the search query, those ads are usually the first ones clicked, and that business is more than likely to get the customer. Those coveted spots are paid search advertisements.
To be at the top of the search engines, you select optimal keywords associated with your business along with a maximum bid price. The bid allows you to set the cost you are willing to pay to put your listing in front of a customer. If your bid is the highest, your ad is in the number one position, and you only pay if your ad is clicked. Essentially, you’re jumping to the head of the line … ahead of your competitors!
However, a successful pay-per-click campaign is not as easy as choosing a few keywords, picking your budget, and hitting go. That’s where TheeDigital comes in. Our paid search experts work with you to create an effective campaign that drives targeted and qualified traffic to your website. Once your campaign is in full swing, we continually monitor results to see how we can optimize performance while reducing your costs.
Benefits of Pay-Per-Click Management for HVAC Companies
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Capture attention when people search to generate high quality leads that convert
Boost Your Competitiveness
Outbid competitors — Gain a tactical advantage against competitors
Reduce CPA & Maximize ROI
Reduce cost-per-acquisition (CPA), increase revenue, and maximize ROI
Using PPC Advertising for HVAC Companies on Social Media
We don’t have to limit your paid search advertising to Google, Bing, or Yahoo. PPC advertising for HVAC companies is an incredible tool to use across social media, including Facebook, Instagram, and LinkedIn. The difference is how the user is targeted. Instead of selecting specific keywords, your campaign is based on user demographics, such as age, interests, and location.
Remarketing Heating & Air Conditioning Companies
We can also customize a remarketing ad campaign for your heating and air conditioning business. Remarketing places your ad in front of people who have already visited your website or clicked on an advertisement. They’re interested in your services and will be reminded of what you offer. This is a high-converting option because your audience is already warmed up to your business.
Like PPC, you only pay when an ad is clicked, but you only pay for the second click in a remarketing campaign. However, that second click is much more likely to convert into a new client as they’ve already shown interest in your practice twice!
TheeDigital Specializes in Pay-Per-Click Advertising
We’re here to help you increase your visibility and drive more traffic to your website, and we have a proven track record of success in making that happen. As a Premier Google Partner, every member of our paid search team is Google Ads certified to ensure we achieve consistently high results.
We are also a Bing Ads Accredited Professional, and experienced in both social media and remarketing.
To provide you with the increase in page views and a rapid rise in business, we offer the following PPC services:
- Paid Search Advertising
- PPC Management
- AdWords Campaign Creation
- Bing Campaign Creation
- Call Tracking
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- AdWords Remarketing
- Facebook Remarketing
- A/B Testing
- Conversion Tracking
- Demographic Targeting
- Keyword Monitoring
- Industry Analysis
- Reporting
If you want to take the fast track to success and put your HVAC business in front of the exact people who need your services, TheeDigital can help! And to ensure your success grows over time, we offer a full suite of digital marketing services including search engine optimization and web design that converts visitors to your site into clients.