It is crucial, in almost every industry, to have a professional web presence for your business. Legal service providers and law firms have an even more difficult time promoting themselves over the web because they are in a very competitive market. It’s very important to know what to look for in a website to make it your online lead generation tool. A law firm must have a website that is search engine friendly, well structured, simple to maintain, and inviting to their audience. It’s also important to choose a content management system that is easy to use by a non-technical person. WordPress sites have everything an average law office needs out of a website. If not, special features can be developed easily.
Here are a few of the features:
Easy to Use
WordPress does an excellent job of packing a fully customizable and advanced web development program into an easy to use interface. The main dashboard has an efficient layout, highlighting the most important aspects of web maintenance and making updates quick and easy. We provide training with every website we make, allowing our customers to take control of their site with the ability to make new pages, add blog posts, update info, add pictures, etc. Not only is it easy for the site owner, but WordPress pages feature simple and intuitive navigation menus to make your site well designed and efficient for your audience.
A search engine friendly website is necessary for any business to be found online, especially in an industry as competitive as legal services. Our WordPress sites are optimized for search engines, featuring Meta data tags and descriptions, custom search engine friendly URLs, auto generated user friendly and XML site maps, Google Analytics code integration, and more.
The blog feature within WordPress is an available option worth taking advantage of. A blog is an ideal place for an attorney to express their knowledge, personality and writing style. Blog posts are made incredibly easily in WordPress and feature category options and tags that can help keep the pages organized and offer more search engine optimization opportunities. Blogs are great because it creates a venue for quality, valuable information to which others may seek out and link to, adding authority to your site and creating an audience of potential clients.
Lead Generation Forms
In WordPress, forms can be integrated directly into pages, making submissions by visitors easy and simple. There are also some smarter plugins that can save submissions into the database for future marketing purposes like email newsletters or postcards. Some of the Plugins support sales process management so you can add comments, set the status of a sale, and print out CRM reports.
One use for a form is in a custom client testimonials page. Clients can go to your website and type their testimonial or review, which will be added to the site once it is approved. This system is particularly useful because you can’t predict what people might say and because comments won’t post without approval, law offices have an opportunity to screen reviews, allowing them to manage their reputation online.
Video Variety of Plugins
Plugins are third party applications created for WordPress that extend the capabilities of the system. Currently there are around 13,000 different plugins available for download, expanding the abilities of WordPress nearly as far as anyone can imagine. Plugins offer WordPress integration with many different online applications including Facebook, Twitter, Flickr, and more. Some other useful plugins include the custom URL plug in for search engine optimization, PageMash for easy navigation within WordPress, and WP Super Cache which displays static versions of your page to keep loading times fast even when traffic is high and bandwidth is low.
There are many more advantages of WordPress websites for Law Firms than just the five listed here. If you are interested in what a custom WordPress site can do for your practice then call us at 919-341-8901 or fill out our contact form to get started.