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SEO for Law Firms, Lawyers, and Attorneys

Effective search engine optimization services to help you gain online visibility, generate leads, and grow your legal practice

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What Is Legal SEO?

Legal Search engine optimization is a digital marketing practice, used to grow and enhance the organic search traffic to your legal practice. With a combination of SEO content, technical SEO, and off-site optimization, your law firm’s website will be poised to climb to the top of the search results. This means more quality leads and more cases!

Most lawyers have websites, but very few of those legal websites get substantial traffic or leads. Why? Because potential clients can’t find them in the search results. For maximum visibility in the competitive legal market, you need an optimized website and a solid SEO strategy so that your law firm shows up on the first page of the search results.

How Local SEO Can Help Your Law Firm Grow

Organic search is a huge part of your website’s performance. Without it, how will people find your firm?

SEO is the way we improve your search engine rankings for words and phrases relevant to your legal services. We do this with plenty of research, content, and off-page SEO. This ensures your website gets in front of the people that are searching for your services, while sending trust signals to visitors and search engines.

When people see your site as trustworthy, they’re more likely to learn more, schedule a consultation, and/or become a client.

Website PPC Growth

Bar Compliant Search Engine Optimization Strategies

At TheeDigital, we’re well versed in law firm marketing, including knowing the rules and regulations the American Bar Association (ABA) and state bar associations place on the way you can advertise your legal services. We work to ensure everything we do for our legal clients is in compliance with these rules so you never have to worry about warnings or fines from the ABA or your state.

Our Approach to Law Firm SEO

Google’s algorithm ranks websites based on a variety of factors and at TheeDigital, we take a comprehensive approach to SEO. Learn about our process, how we improve your rankings, and bring you more clients:


Before we start optimizing your website, our marketing strategists meet with you to learn about your law firm and your goals to determine the best strategy for your practice. As long as you’re our client, you’ll have a dedicated marketing team working to develop and execute your site’s strategy. We’ll look at your current traffic to see what is working and what we can improve on. This includes in-depth keyword research to see which keywords would be most beneficial for your practice

Competitive Research

As part of our strategy, we’ll perform in-depth competitor research to see what your competition is ranking for. We’ll use this information to devise a strategy to outrank them.

On-Page SEO

With on-page, or on-site, optimization, we use your keywords to create content like service pages, lawyer bios, and blog posts. Our content writers use extensive research to create content that ranks and converts.

Off-Page SEO

With off-page SEO activities like link building, social media marketing, and local citations, we build your online presence and further improve your rankings.


In addition to your real-time reporting dashboard, which you can check at any time, you’ll receive a monthly report from your marketing strategist. This report details your traffic, leads, conversions, and the goals achieved over the past month. This lets you know how your website is performing and allows you to see your growth month over month. This report also allows us to see areas to improve and make recommendations to tweak your site’s strategy so you’re always seeing results.

The web design and SEO marketing team at TheeDigital is truly exceptional. My project manager worked diligently throughout the design phase to make sure that the site exceeded my expectations. Many thanks to all of you. It’s been a pleasure.

Gib Irons
Attorney at Irons & Irons P.A.

Common Questions We Receive About Legal SEO

Do I need to change my domain to .law or .lawyer or .attorney or .legal?

No. There is no SEO value in changing your domain to .law or .lawyer. We always recommending use .com because it is the standard domain, making it easier for potential clients to remember.

If my site is ranking well, why do I need to continue legal SEO?

SEO is not a “set it and forget it” marketing initiative. It’s a long term marketing strategy and it is necessary to add new content, refresh old content, and perform off-page activities to stay at the top of the rankings.

How do I measure the success of my law firms SEO?

We can measure the success of your law firm’s SEO with a few different metrics. These include your keyword rankings, site traffic, click through rate, and more. These metrics will be included in your monthly report so you’ll always know how your site is doing. When SEO works, your rankings will climb and you’ll start getting more quality leads!

Will SEO affect the design of my attorney website?

No, SEO will not impact your website’s design. If we built your website, you can rest easy knowing it was built to be SEO-friendly. Even if we didn’t build it, we can optimize it!

What are the next steps?

Ready for more leads and clients? We’re here to help. Contact us by calling 919-341-8901 or get your free site audit!

Some of the Law Forms We Helped Succeed Online

Boost Your Rankings & Leads with Our Legal SEO Services

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