Law Firm SEO
Your ideal clients are online searching for the legal services you provide, but if they don’t see your law firm among the leading results, they’re going to settle for one of your competitors. Fortunately, with search engine optimization, your law firm’s website can climb the ranks and show upfront and centre among the search engine results, generating more traffic to your website, not your competition.
Because of the volume of attorneys, climbing the ranks requires a proven strategy in order to make an impact. Founded in 2004, TheeDigital has been at the forefront of SEO for law firms, and we know how to rise to the task to overcome low rankings. Our marketing team blends content marketing, technical optimization, and off-site methods into a strategy that increases your visibility.
Our Law Firm SEO Successes
Irons & Irons Law Firm
Capital Criminal Defense
Legal SEO Services
For All Practice Areas
We partner with law firms from all practice areas and will optimize your law firm website for your specific legal niche, including:
- Personal Injury
- Criminal Defense
- Estate Planning
- Eminent Domain
- Divorce & Family Law
Our Approach to Law Firm SEO
Google’s algorithm ranks law firm websites based on a variety of factors and at TheeDigital, we take a comprehensive approach to SEO. Learn about our process, how we improve your rankings and bring you more clients:
Before we start optimizing your website, our marketing strategists meet with you to learn about your law firm and your goals to determine the best strategy for your practice. As long as you’re our client, you’ll have a dedicated marketing team working to develop and execute your site’s strategy. We’ll look at your current traffic to see what is working and what we can improve on. This includes in-depth keyword research to see which keywords would be most beneficial for your practice
As part of our strategy, we’ll perform in-depth competitor research to see what your competition is ranking for. We’ll use this information to devise a strategy to outrank them.
With on-page, or on-site, optimization, we use your keywords to create content like service pages, lawyer bios, and blog posts. Our content writers use extensive research to create content that ranks and converts.
With off-page search engines activities like link building, social media marketing, and local citations, we build your online presence and further improve your rankings.
In addition to your real-time reporting dashboard, which you can check at any time, you’ll receive a monthly report from your marketing strategist. This report details your traffic, leads, conversions, and the goals achieved over the past month. This lets you know how your website is performing and allows you to see your growth month over month. This report also allows us to see areas to improve and make recommendations to tweak your site’s strategy so you’re always seeing results.
Benefits of SEO for Law Firms
Local Law Firm SEO Builds Your Law Firm
Your law firm is serving a specific geographic area, but if your website isn’t optimized locally, you don’t just lose out among the list of organic search results, you lose on Google Maps as well.
The three leading local results in a search for law firms in an area are highlighted in a “3-Pack” list with map targeting and added details, giving those law firms an extraordinary advantage. Our marketing team is dedicated to getting your law firm the advantage, so we include location information and details throughout your website to leverage local SEO.
Our Law Firm SEO Services
Google’s algorithm ranks websites based on a variety of factors and at TheeDigital, we take a comprehensive approach to SEO.
Bar Compliant SEO Strategies
Ethical practices are essential for law firms, and this includes marketing practices. The American Bar Association and state bar associations have strict rules on how a law firm can advertise and market its services.
TheeDigital is well-versed in these guidelines and maintains strict compliance to prevent warnings and sanctions on your website.
TheeDigital got the details right. The color scheme on the homepage projects the accessibility and experienced messages, and the font is very easy to read. Plus, the site is mobile-friendly. So, it allows us to connect with more potential clients.
This is very special work that you and your entire team do at a very sensitive time for grieving clients. Keep up the excellent work.
Our new website is much more interactive and completely mobile friendly. Immediately, we saw an increase in traffic to our website as well as an increase in people contacting us from the website. We’re ranking on search engines for our main keywords – some on the top page! The TheeDigital team truly listens to our requests and offers impactful marketing advice. We are very pleased with the traffic to our website and TheeDigital’s marketing efforts!
Like most professionals and small business owners, I spend all my time taking care of my clients and attending to my professional and business responsibilities. I don’t have time to learn web design and SEO strategies. I called TheeDigital. They designed and launched a professional looking website for my practice. Once the site was up, TheeDigital continued to help me with optimization and social media marketing to drive more potential clients to my site. All the staff at TheeDigital are excellent and have done a fantastic job. I would recommend them to everyone.
Frequently Asked Questions About SEO for Law Firms
No. There is no SEO value in changing your domain to .law or .lawyer. We always recommend using ‘.com’ because it is the standard domain, making it easier for potential clients to remember.
Search engines are continually scanning websites and updating their search engine rankings. While your site may be ranking well now, SEO is a long-term strategy and your site needs ongoing maintenance, updates, and refreshing to keep the top spot.
There are several ways to measure SEO for law firms using several different methods. Mainly, we look at keyword rankings, the number of clicks your website receives, and the length of time a user stays on your website once they arrive. Most importantly, when SEO works, you’ll start getting more leads from higher-quality prospective clients.
No, but it will improve how your website performs. Google looks at page load speed, mobile functionality, and other technical factors in their ranking criteria, so we make those factors just as high a priority as keywords and content. However, the design itself will remain the same.
Ready for more leads and clients? We’re here to help. Contact us by calling 919-371-5872 or get your free site audit!