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SEO for Law Firms, Lawyers, and Attorneys

Effective search engine optimization services to help you gain visibility, generate leads, and grow your legal practice

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Law Firm SEO

Your ideal clients are online searching for the legal services you provide, but if they don’t see your law firm among the leading results, they’re going to settle for one of your competitors. Fortunately, with search engine optimization, your law firm’s website can climb the ranks and show upfront and centre among the search engine results, generating more traffic to your website, not your competition.

Because of the volume of attorneys, climbing the ranks requires a proven strategy in order to make an impact. Founded in 2004, TheeDigital has been at the forefront of SEO for law firms, and we know how to rise to the task to overcome low rankings. Our marketing team blends content marketing, technical optimization, and off-site methods into a strategy that increases your visibility.

Our Law Firm SEO Successes

SEO for attorneys

Legal SEO Services
For All Practice Areas

We partner with law firms from all practice areas and will optimize your law firm website for your specific legal niche, including:  

  • Personal Injury
  • Criminal Defense
  • Estate Planning
  • Eminent Domain
  • Divorce & Family Law

Our Approach to Law Firm SEO

Google’s algorithm ranks law firm websites based on a variety of factors and at TheeDigital, we take a comprehensive approach to SEO. Learn about our process, how we improve your rankings and bring you more clients:


Before we start optimizing your website, our marketing strategists meet with you to learn about your law firm and your goals to determine the best strategy for your practice. As long as you’re our client, you’ll have a dedicated marketing team working to develop and execute your site’s strategy. We’ll look at your current traffic to see what is working and what we can improve on. This includes in-depth keyword research to see which keywords would be most beneficial for your practice

Competitive Research

As part of our strategy, we’ll perform in-depth competitor research to see what your competition is ranking for. We’ll use this information to devise a strategy to outrank them.

On-Page SEO

With on-page, or on-site, optimization, we use your keywords to create content like service pages, lawyer bios, and blog posts. Our content writers use extensive research to create content that ranks and converts.

Off-Page SEO

With off-page search engines activities like link building, social media marketing, and local citations, we build your online presence and further improve your rankings.


In addition to your real-time reporting dashboard, which you can check at any time, you’ll receive a monthly report from your marketing strategist. This report details your traffic, leads, conversions, and the goals achieved over the past month. This lets you know how your website is performing and allows you to see your growth month over month. This report also allows us to see areas to improve and make recommendations to tweak your site’s strategy so you’re always seeing results.

Benefits of SEO for Law Firms

Increase Visibility

An overwhelming majority of people choose law firms from the first few search engine results pages.

Improve Credibility

High-ranked websites are seen as being leaders in the industry and more credible than lower-ranked options.

Improve Lead Quality

We tailor your lawyer SEO efforts to connect with your ideal clients so you’ll get better quality leads.

Bar Compliant SEO

We understand the ABA and state bar requirements for marketing and ensure compliance.

Ethical White Hat SEO

We don’t take shortcuts to raise your rankings, we use industry best practices to do it the right way.

Outrank Competition

Take over the top spot in Google search results and outrank your competitors, taking their traffic and leads.

SEO for lawyers

Local Law Firm SEO Builds Your Law Firm

Your law firm is serving a specific geographic area, but if your website isn’t optimized locally, you don’t just lose out among the list of organic search results, you lose on Google Maps as well.

The three leading local results in a search for law firms in an area are highlighted in a “3-Pack” list with map targeting and added details, giving those law firms an extraordinary advantage. Our marketing team is dedicated to getting your law firm the advantage, so we include location information and details throughout your website to leverage local SEO.

Our Law Firm SEO Services

Google’s algorithm ranks websites based on a variety of factors and at TheeDigital, we take a comprehensive approach to SEO.

SEO Strategy

For the best results, we tailor our SEO strategy to your unique practice. We sit down with you to learn more about your law firm, including your ideal clients, practice areas, geographic targets, and goals. We’ll dig into keyword research, analytics, competitor information and more to create a plan that will make a powerful impact on your search engine ranking and the quality of traffic you’re receiving.

Competitive Research

As part of our strategy, we’ll perform in-depth competitor research. We look at what they’re ranking for, what your differentiators are, and how we can leverage our strategy to push past them in the ranking results.

On-Page SEO

On-page or on-site SEO means we are improving your website with optimized content to include your keywords and drive traffic to your service pages, attorney pages, and blogs. Our professional copywriters create high-quality content that increases your ranking results as well as shows your law firm as a trusted authority in your industry to increase conversions and leads.

Off-Page SEO

We’ll go off your page to build valuable links to your website, create a strong presence on social media, and build local citations. This increase in your digital presence will support and improve your rankings as well as grow your name recognition online.


You’ll have a real-time reporting dashboard you can check at any time, plus, you’ll receive an in-depth report each month from your personal marketing strategist. This report details your traffic, leads, conversions, and the goals achieved over the past month so you know how your law firm’s website is performing and see your growth month over month. This report also allows us to see areas of opportunity so we can continually increase leads to your website.

Unique Content

Many SEO agencies use templated content and repeat blog posts and service pages for their clients. We write SEO-friendly content that is never repeated for all of our clients. This means any business that works with us always gets unique content that isn’t on anyone else’s website. This not only helps the website rank higher on Google, but it also looks better to your prospective clients when they read content that is unique to your law firm.

SEO for law firms

Bar Compliant SEO Strategies

Ethical practices are essential for law firms, and this includes marketing practices. The American Bar Association and state bar associations have strict rules on how a law firm can advertise and market its services.

TheeDigital is well-versed in these guidelines and maintains strict compliance to prevent warnings and sanctions on your website.

Frequently Asked Questions About SEO for Law Firms

No. There is no SEO value in changing your domain to .law or .lawyer. We always recommend using ‘.com’ because it is the standard domain, making it easier for potential clients to remember.

Search engines are continually scanning websites and updating their search engine rankings. While your site may be ranking well now, SEO is a long-term strategy and your site needs ongoing maintenance, updates, and refreshing to keep the top spot.

There are several ways to measure SEO for law firms using several different methods. Mainly, we look at keyword rankings, the number of clicks your website receives, and the length of time a user stays on your website once they arrive. Most importantly, when SEO works, you’ll start getting more leads from higher-quality prospective clients.

No, but it will improve how your website performs. Google looks at page load speed, mobile functionality, and other technical factors in their ranking criteria, so we make those factors just as high a priority as keywords and content. However, the design itself will remain the same.

Ready for more leads and clients? We’re here to help. Contact us by calling 919-371-5872 or get your free site audit!

Increase Your Visibility with SEO for Law Firms

Call us at 919-341-8901 or fill out the form to talk to our team today.

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