Google’s algorithm ranks websites based on a variety of factors and at TheeDigital, we take a comprehensive approach to SEO. Learn about our process, how we improve your rankings, and bring you more clients:
Strategy
Before we start optimizing your website, our marketing strategists meet with you to learn about your law firm and your goals to determine the best strategy for your practice. As long as you’re our client, you’ll have a dedicated marketing team working to develop and execute your site’s strategy. We’ll look at your current traffic to see what is working and what we can improve on. This includes in-depth keyword research to see which keywords would be most beneficial for your practice
Competitive Research
As part of our strategy, we’ll perform in-depth competitor research to see what your competition is ranking for. We’ll use this information to devise a strategy to outrank them.
On-Page SEO
With on-page, or on-site, optimization, we use your keywords to create content like service pages, lawyer bios, and blog posts. Our content writers use extensive research to create content that ranks and converts.
Off-Page SEO
With off-page SEO activities like link building, social media marketing, and local citations, we build your online presence and further improve your rankings.
Reporting
In addition to your real-time reporting dashboard, which you can check at any time, you’ll receive a monthly report from your marketing strategist. This report details your traffic, leads, conversions, and the goals achieved over the past month. This lets you know how your website is performing and allows you to see your growth month over month. This report also allows us to see areas to improve and make recommendations to tweak your site’s strategy so you’re always seeing results.