Content management systems (CMS) take the stress out of managing your website. If you have a website, you more than likely fit into one of two categories – you either have a static website, which means all of your site updates have to be hardcoded using standard web programming techniques or you already have a content management system in place and you can make dynamic page updates on your own.
Aside from saving you both time and money, investing in a CMS offers countless benefits. In fact, it can be one of the most beneficial investments in your business’ online presence. Here are some of those benefits, as well as why you should invest in a CMS.
What is a Content Management System (CMS)
Just as the name suggests, a content management system (also known as CMS) is a software application or set of intertwined programs that allows you to create and manage your website’s digital content. In other words, a CMS grants you the ability to upload, edit, and delete content from a website without having to know HTML, CSS, or other coding languages.
Some examples of popular CMS’ are:
- WordPress. WordPress is used by more than 30% of the websites on the web, including sites like The New Yorker, BBC America, Forbes, and The New York Times. WordPress offers unsurpassed ease when it comes to not only managing a website, but also creating professional and engaging web pages, all for an affordable, or even free, price. It is also reliable and flexible, offering exceptional performance to you and your website visitors.
- Joomla. Joomla is the second most-used CMS, after WordPress. It’s also an open-source CMS, enabling you to create powerful web pages without needing to know code.
- Drupal. Drupal offers all the benefits of a normal CMS. It is often said to be more complex than WordPress or Joomla because it was created by developers for developers.
5 Reasons To Use A Content Management System (CMS)
So, what does a content management system have to offer that other website options don’t? Great question! Here’s 5 benefits of using a CMS that aren’t available with other website options.
1. No Web Programming Experience? No Problem!
Content management systems, like WordPress, were built for users with little to no programming experience. Once your website is fully developed by a web design professional, managing the actual content on your website is simple and easy to learn.
Your web content, like images and text, can easily be inserted and uploaded onto specific pages, and styled in a content editor that is similar to Microsoft Word.
2. Easy Collaboration and Access
Content management systems allow multiple people to not only have access to your website, but also easily collaborate on different projects. Using individual accounts, multiple people can add, edit, or update content on the site right from their own computers or devices. CMS’ also store all of your online content for you in one place and is available to anyone with access to the website, meaning the need to send multiple different files to different individuals is no longer necessary.
Better yet, content management systems are also very convenient for people on-the-go. You can login to the back-end of your website from anywhere. All you need is a computer, tablet, or mobile device and an internet connection.
3. Advanced SEO Tools and Plugins
Content management systems offer a number of plugins and tools that can help your site rank better in major search engines. This doesn’t mean you should get rid of your online marketing team, but these tools can help implement a basic SEO strategy in an attempt to increase online traffic to your site.
Other website options, like WYSIWYG editors, do not have tools and plugins available to specifically help optimize your web content for major search engines. WordPress plugins directly present options within the interface itself to include web page titles, meta descriptions, alt tags, and all the other elements needed to best optimize your website for Google and other major search engines. They will also alert you when these elements are not done correctly.
What’s more, these plugins are regularly updated to adapt to any changes in major search engines that could affect your ranking. So, your website will remain optimized at all times, despite any updates or changes. Basically, CMSs, especially WordPress, are the only website options that allow you to easily optimize your website for search engines using user-friendly plugins and tools right within the editing interface itself.
In today’s world, the last thing anybody wants is for their website to be hacked, especially ecommerce website owners. Websites can be especially vulnerable, and are often targeted by hackers, to steal personal information.
However, content management systems are consistently tested by an army of developers and computer scientists in an effort to protect users against any and all potential security threats. Additionally, there are countless plugins and tools available that are also individually designed to increase your website’s security.
5. Cost Effective and Affordable
Website maintenance can be a major expense if you have a static website. Calling a web designer or developer to make frequent changes can add up. Not only is cost a factor, but you will most likely have to wait a few days to see the updates live on your site.
Investing in a content management system can save you both time and money. With a content management system in place, you no longer have to rely on a web developer to make common site changes. You can instantly make these changes yourself exactly when you need them done.
BONUS TIP: Instant Site Maintenance
Without a CMS, making changes to your site can be both time consuming and expensive. However, maintaining your site has never been easier nor quicker with CMS’.
Content management systems allow you to upload or alter content with a few simple clicks of a button, rather than individually digging through pages of code to make an adjustment. Furthermore, general updates and other support requirements that maintain the well-being of your site can be conducted almost instantly, with another few clicks of a button.
This ease of maintenance is no exception for the design elements of a website too. Content management systems allow for the visual components of a website to be altered with minimal to no coding. The best part is, all this can happen instantly from any device with any internet connection.
Content Management Systems Make Managing Websites Easy
Using a content management system as your website platforms offers a variety of benefits that are all game-changers. Content management systems store all of your web content in one place, support effortless collaboration, assist in creating dynamic web pages, allow for quick and easy updates to be made, and offer handy plugins and tools to make your site as effective and secure as possible, while also saving you both time and money.
If you don’t get anything else out of this article, remember this: your website can be unbelievably easy to manage, more effective, and cost you a significantly less amount of money with a content management system. You don’t need any more additional stress or any more time and money wasted. So, what are you waiting for? Upgrade to a content management system today.