It may come as little surprise, but mobile web access is now exceeding traffic from desktop and laptop users.
Statistics show that 1 out of 4 web searches in 2012 will be made from a mobile device like a smartphone or tablet. Mobile sites for businesses are necessary for connecting with consumers and then to engage them. The only way to keep mobile users on your site is to showcase your business with the right mobile web design.
The number of tablets and smartphone users is only increasing, which means mobile web access is not a temporary market. Although smartphone and tablet apps keep website owners linked with their users, these app users are already familiar with the site and content and loyally revisit the app for the latest information. Mobile website users are generally new traffic hits, giving the website owner a chance for reaching new audiences and converting them to return visitors.
Our Raleigh web designers known that creating mobile-optimized web pages with new media content increases users’ propensity to share the pages with their social networks and make return visits. Websites that are optimized for mobile users display on every mobile browser, unlike apps that need to be designed to fit different devices like Androids, iPhones, iPads and more. Apps also require separate promotion and placement in app stores. Another benefit for mobile-ready websites is that search engines find the mobile sites the same way that a traditional website is found: organically.
According to an Adobe Systems survey in 2011, over three-quarters of mobile users prefer mobile sites to standard apps and voice-driven search apps (like Siri) for researching price information online, and more than half prefer mobile sites for making purchases. Not even a quarter of the websites currently active on the web are mobile-friendly, which makes it the best time for business owners to get a step ahead of their competition!