When it comes to Google searches, it’s more important than ever to show up within the top five positions. If you don’t, it dramatically reduces the chances that anyone will find you and click through to your website. If you’re not even on the first page, your chances of being seen by anyone pretty much go out the window.
As more people turn to the internet to find a business or service, your job is to make it easier for them. When you do this, it’s a win-win for everyone. They get what they’re looking for and you get quality web traffic. But, how do you make this happen and outrank the competition? It’s all about improving your Google search result rankings. We have some tips to get your business to the head of the class. Here’s part one in getting your website to rank in Google.
Concentrate on Ranking Factors
If you want to rank higher on Google you need to understand their method for deciding who’s number one and who’s number 200! Google uses web crawlers to scan and index pages. Every page gets rated according to how useful Google thinks it is. Google then uses an algorithm with more than 210 known factors to order sites on a search result page.
The higher you appear on the page means you are the most relevant authoritative result in Google’s eyes. While it’s impossible to know how Google thinks, we do know about many of the factors it uses to decide search engine rankings. Google does periodically change its algorithms, but the more you can do to be seen as the A+ student in Google’s eyes, the better off your website rankings will be. Remember, the goal should be to deliver internet searchers the best experience possible while also giving the most accurate and relevant information possible. Here are the ranking factors you should be focusing on:
Does your website provide goods, services, or content that a web searcher using a specific keyword is looking for? If not, then don’t expect to rank high with Google. Since Google uses crawlers to scan a website, it indexes all the information on the page whether it’s pictures or text. The information is then used to determine what the website is all about.
When someone searches a specific keyword or phrase, Google matches the search query with millions of previously indexed websites. If the material on your website matches what a searcher is looking for, then your page has a decent chance to rank for that search query. If it doesn’t, don’t expect to be at the top or even on page one.
Reduce Your Bounce Rate
Google doesn’t like to see people click on your page and then leave quickly. This translates to you not giving the user enough value once they click on your page. If your bounce rate is higher than a competitor for the same keyword, then it is a pretty good indication that you won’t rank as high as they will.
But, if you have relevant content and valuable information, people will stay longer. If they stay and interact, Google will recognize it and may give you a boost. Click-through rate (CTR) and how long people stay on your site are good indicators of whether your website is offering value to its visitors.
Be the Authority
You need to show that your business is the authority in the field. Show your expertise in your website’s content. By offering helpful information to your website visitors, they will likely return or share your content, improving your domain authority.
Let’s take a look at the image on the right of the search result for the keyword “sports news” and see how authority impacts the search result.
Notice the arrow at the top of the page, it shows that there are over 29 million results! The top four organically listed results are sources known as the top sporting news resources, ESPN and Sports Illustrated, and two actual news sites, USA Today and Fox News, that have a comprehensive sports section.
Notice that you don’t see joesportsnews.com on that list. That is because joesportsnews.com has little chance of competing with these industry giants. Google knows this, and as a result, will award higher authority to ESPN. In turn, joesportsnews.com could share content from ESPN on its own website by placing a link to an ESPN article on one joesportsnews.com blog article. This results in a backlink to ESPN. Google loves this! It shows that ESPN is providing worthwhile content to web users. As a bonus, this backlink adds more authority to espn.com.
This is a great example of how you can take advantage of authority. By providing something of value to your website users you can also improve your website’s domain authority.
Pay Attention to Search Intent
With the help of RankBrain, Google can decide if your site is a good fit for a specific keyword. Does your site fit with the searcher’s intent? If people are generally getting what they’re looking for from your page, Google will boost your rankings. If not, you can expect to go down a few spots. Simply put, if your site is a great fit for what someone is looking for, you can expect to rank high.
Improve Onsite SEO
With the right keywords, you can optimize your site quickly to improve Google rankings. This can be done by using target keywords that are relevant to your business. This will increase the chances of people finding you. The experts at TheeDigital can find the target keywords for your business to optimize your site and get it to where it needs to be.
Don’t Ignore Technical SEO
While technical SEO can be a bit tricky for beginners, it can’t be overlooked. This involves making sure your website is complete, properly coded, has a fast loading speed, and is mobile user-friendly.
If your site runs on WordPress, using the Yoast SEO plugin is also a great idea because it will make your site SEO-friendly immediately. Who doesn’t want that?
Wait! There’s more! Be sure to read Part Two of this article, which is packed with more valuable information on ranking factors for your website as well as other ways to get your site to the top of Google’s search results.
Don’t Wait, Get Your Site’s Search Ranking Up by Contacting TheeDigital
Let TheeDigital’s digital marketing specialists guide you to improving your search engine rankings. We have the tools and expertise that you need to move up the ladder. Contact TheeDigital’s digital marketing specialists for your free consultation today!