If you are considering whether or not to redesign your website, one of the most important elements to consider is whether or not to make your website mobile friendly.
Now I don’t mean being able to view your site by stretching it out by your two fingertips and moving the image back and forth to read the content. I am referring to a design that loads on the device and fits like it was made for it.
As the country accesses the internet more frequently from their smartphones and tablets, people are increasing their expectations that websites will be user friendly on these devices. This trend is just too large to ignore especially if you are selling to consumers. Many households rely upon their iPads and mobile phones for the bulk of their online interaction. Some households are without a home computer completely.
A responsive website is just that; a single website that responds to the device that it is being viewed upon and selects the appropriate design for that screen size. Rather than separate sites for mobile and desktop. You can usually spot these sites because they will tend to have an (m.) at the beginning of the URL or a (/m) at the end.
Many companies are opting to utilize responsive web design and development for two big reasons:
- Mobile sites usually require you to populate the same information twice for both the mobile and the desktop versions. This leads to extra work on the part of the administrator.
- Search engines such as Google prefer a responsive design which in turn improves your ranking since your website traffic reporting is more reliable.