Inbound marketing requires a content marketing strategy to attract prospects, generate leads, and drive new business. Having fresh, relevant content across diversified channels not only builds your website’s authority and establishes your business as an industry thought leader – it will look good to Google for SEO, and look even better to your audience for brand expertise.
Inbound: Search Engine Marketing (SEM), Blogging & Content, Social Media
Outbound: Tradeshows, Email Blasts to Paid Lists, Cold Calls
Simply put, inbound marketing means anything that draws the lead to you – the lead comes inbound to your website.
- Content marketing generates 3x as many leads as traditional outbound marketing, and costs 62% less. (Demand Metric)
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
- Content marketing distribution leads to a 2,000% increase in blog traffic and a 40% increase in revenue. (Marketing Sherpa)
TheeDigital’s Raleigh internet marketing experts are pros at developing meaningful, captivating, SEO-friendly content for your inbound marketing. We act as an extension of your brand to develop a content strategy that targets the highest-value customers through all stages of the marketing funnel. We strategically disseminate your content across the different channels to reach all audience segments and attract quality inbound leads.
Services for Effective Inbound Marketing
We work with you to make sure your website, social media presence, and all digital content come together to accurately portray your company’s vision and attitude. Here’s how:
- New Content Creation
- Content Optimization
- Brand Messaging
- Product Positioning
- Landing Pages & Campaigns
- Content Distribution
- Inbound Marketing Strategy
Channels & Mediums
Disseminating content across the right channels is just as important as writing the content itself because if your target audience doesn’t see it, it won’t help you. We distribute your content on the channels where your audience is actively engaged to get the most out of every piece and maximize inbound lead generation.
- Press Releases
- Articles & Guest Posts
- Marketing Collateral & Resources (Whitepapers, brochures, infographics)
- Web Campaigns & Landing Pages