A good search engine optimization campaign is a necessary marketing requirement for every business. Unfortunately, the search engine market is difficult to tap into, since every business wants to show up at the top of the results for their keywords. In order to have a presence online, a business needs to invest in an effective online marketing campaign with a company that can produce results. Selecting a SEO company can be a daunting task, especially with the number of emerging SEO firms. Here are some things to look for and consider when choosing a SEO company.
Take a look at their work and start with their website. Has this company successfully optimized their site for search engines? Do they show up in searches for their key words? If they haven’t been able to help themselves develop an excellent online presence, chances are, they won’t be able to help you, either. Take a look at some of the other companies they have promoted and check their rankings in Google.
Before researching SEO companies, it is a good idea for any business owner to familiarize themselves with the basics of SEO. To know how it works, what it is, and how results are realistically achieved is important when it comes to distinguishing between ethical and shady SEO practices. Before signing a contract with a SEO company, make sure they are adhering to the guidelines of search engines. Black Hat SEO, which is a term for unethical optimization practices, can produce quick traffic, but eventually ban you from having any presence online. Also, because it is an online, global business, many SEO firms outsource their work to very low-cost low-quality employees in foreign countries, paying far below minimum wage and pocketing your marketing dollars.
Along the same lines as ethics, pay attention to what an agency guarantees. If a company says that they “Guarantee” a certain place on Google, or a certain number of visitors to your site, steer clear. It is impossible for anyone to promise a specific rank, since Google refuses payment for priority submissions or higher rankings, so the promise you want is that they will follow the search engine guidelines for quality of work and the search engine optimization process.
Feedback: Check testimonials and reviews for the SEO service provider you may potentially work with. Besides the testimonials on their website, look for other comments by searching online. If they have numerous negative reviews, you are likely to find them. Also check out their BBB profile and social networking sites to see how they interact online and get a better feel for their work culture.
If a company is willing to answer all of your questions and fully clarify any doubts by offering SEO information, this is a good sign. Beware of companies who may be secretive about their process, practices or employees. If they are hiding anything, it’s likely that they are practicing black hat SEO and operating under unethical standards. SEO isn’t rocket science, and nor is it a secret formula. A good SEO firm will share their process, explain why they do things a certain way, and teach you more about what SEO is and how it works.
Although internet marketing is the most affordable method of advertising, proper SEO takes time and funding. Because it isn’t immediate and cannot be done overnight, any company that charges a onetime fee is probably not worth it. Search Engines are constantly changing their algorithms and internet marketing should be a gradual, ongoing process in order to achieve the best results over time. A better way to handle SEO is by monthly or annual contract to ensure that the SEO company is maintaining the results and promoting your site continuously.
Before you sign up with a company, ask them about how they report results. Google Analytics is great, but more than that, it’s important that they are analyzing where the site is going and what is working or not working. The best SEO firms cater your marketing plan based on results from previous months. Make sure they aren’t just showing you numbers, but analyzing and interpreting the observations to help move your company forward.
If your business is in the market for an experienced SEO agency to handle your online presence, be sure to address the topics in this article. Although there definitely are some shady black-hat SEO practices, there are also many good SEO companies who can help your business reputation grow in a good way. Check out our internet marketing page for more info on our process here at TheeDigital studio, and call our Marketing Team to talk about how we can help your company. call 919-341-8901 for a free consultation or fill out our inquiry form and one of our marketing specialists will be in contact with you soon.