Being front-and-center in Google’s infamous “3-Pack” is one of the very best things you can do to drive more traffic to your website and increase phone calls to your business.
The Google Local 3-Pack displays three Google My Business listings from all of the listings in Google Maps.
If your business is not listed in Google Maps, then it will not be able to show up in the Google Local 3-Pack.
If you’re wondering why your business is not appearing in the 3-Pack, here are several reasons that are keeping your listing from being included in Google Maps (aka Google Places).
7 Reasons Why Your Business Listing Isn’t Showing on Google Maps
1. Your Business has a New Address
If you recently changed business locations, be sure to log into your Google My Business account and change your address. Once you change your address, Google will snail mail you a postcard with a verification code. Enter the verification code from your postcard to your updated business listing and voila! Your business address will be updated on your Google My Business listing.
2. Your Business Listing Is Suspended
If you have a suspended Google My Business listing due to quality issues, your listing will not appear on Google Maps. Contact Google support for assistance in getting your Google My Business listing up to the standard.
3. Poor Website Experience
If you have a poorly developed website, Google may be less likely to display your Google My Business listing in the Map Pack. Google’s algorithm dislikes spammy websites, non-mobile friendly, poorly coded websites, websites that take too long to load and websites that have been hacked. If you want to rank in Google Maps, you need to have a properly optimized, mobile friendly website that loads quickly.
4. You’re in the Wrong Business Category
Google My Business allows you to pick two business categories. Make sure the first business category is the best match to your business. Also, select a second business category but only if it the second category makes sense.
5. Incorrect Business Information
Ensure your business information is exactly what it should be down to the very last detail. Double check your business phone and address are correct and along with your hours of operation.
6. You Have Fake or Spammy Reviews
If you have a lot of fake 5-Star Google Reviews, don’t expect Google to display your Google My Business listing in Google Maps. Encourage real customer to leave you authentic Google reviews. One legitimate review from a happy customer is better than 10 from people who leave you fake reviews from outside of your area.
7. Not Updating Your Business Listing
The nice thing about Google My Business is that you can enter a description of your business in the story section, upload a logo, add unlimited business images, and publish status updates. If you don’t make your Google My Business page with everything it has to offer a priority, it shows Google it’s not an updated profile. Google hates to display anything that is not ever updated. You’ll want to be sure your Google My Business listing is completed and that you commit to uploading new content regularly.
Your Google My Business Listing is Free – Take Full Advantage
Keep in mind that your Google My Business listing is totally free. It only takes a couple of minutes to update your listing and to garner a couple reviews from happy customers. Once that’s done, your listing is more likely to appear in Google Local Map Pack. Remember, always pursue additional 5-star reviews, frequently update your listing with new images and status updates.