In this dog-eat-dog world, what comes down to winning the business is typically how well you market yourself. And one of the best ways to for lawyers to market themselves is by having a clean, professional looking website.
Having a client call your law firm can come down to how easy the user can navigate your website. Can potential clients understand what type of law you practice? Does your website provide accurate and easy to read information? Does your call-to-action entice clients to call or request information? These are all important features that your legal website should include to help your law firm attract new clients.
Practice Area Pages
Not all lawyers are the same. Different legal offices or attorneys have specific areas of law in which they practice. People don’t want to talk to an estate lawyer if they are getting a divorce. Clearly stating the type of law your office practices can make it easy and clear for both Google and prospective clients to know what you’re about.
Within these practice area pages, include content – both images and text. Users (and the search engines) love quality content that provides value to readers. Not only does this give you a chance to show off your legal expertise, but it also helps you rank higher in the search engines.
Choosing a lawyer can be difficult. And for those searching Google for a lawyer, chances are they don’t know who to hire, making it important for you to be found at the top of the SERPs. Being first on Google can get potential clients on to your site, but it’s up to you as the lawyer to close the deal.
Client testimonials are one of the main things consumers look for when choosing legal representation. The more testimonials or reviews your practice has, the more credible your firm will appear. Getting positive reviews on a variety of websites (Avvo, Google+, Yelp, SuperPages, etc.) shows that your law office is open for new clients and dedicated to quality legal action.
Strong Call to Action
After your clients are sold on your content and professional image, it’s time to get them to call or fill out a contact form. Using a strong call to action will entice clients to reach out to you about their case. Good call to actions include a phone number in the top right corner, or the words “Schedule a Consultation” with a link to the contact form.
Call to actions should stand out on each page, letting visitors know what you want them to do. You can also put a call to action at the bottom of each content page with the phone number and/or contact form. The easier it is for clients to contact you, the more likely they will be to do it, and the more likely you are to win their business.