At TheeDigital, we help many legal professionals increase their visibility, expand their reach and ultimately build their law firm’s clientele by understanding the latest law firm web design trends.
In today’s big world of internet marketing, if your law firm doesn’t have a website, then it is losing out on valuable traffic of potential clients. In prior years, law firm websites were in the category of plain, template-based, and simply put, boring! However, over the past few years, many legal professionals have stepped out of their box and upped their game in web design. Here are some of the latest trends attorneys have picked up for their designs, and why you should follow suit:
Elements that make up websites have gotten bigger since more and more people are browsing with high-resolution monitors and high-speed connections. Large images to fit the entire screen, big type that seems to be a graphic in and of itself and larger fonts for copy are notable details of this “trend.” Bigger graphic elements prelude to more use of white space. All of these details give websites more of a clean, open feeling, even if they have a lot of information. This style helps potential clients take it all in, while navigating easily.
Picture and Color Block.
Solid blocking takes a design and emphasizes it with alternating areas of solid colors, pictures, and text. A top influencer in this trend is Microsoft- both with their phone OS and more recently with Windows 8. Just like big images, solid blocking helps give your law firm website a strong visual impact, all while contrast in colors and images encourages the user to explore different areas.
With so many fonts available nowadays-from display, to handwritten to good-old sans serif- online typography has prospered. You can choose your unique font to portray the perfect emotional impact and set the right mood to appeal potential clientele.
This is a technique which is used to make different items on a page, usually background and foreground elements, move at different speeds. There are many ways to implement this technique, and overall it can be used to help simplify navigation by keeping the most important details accessible to site visitors.
Used as a visual way to convey information, processes or statistics, law firms can create these using available information about a relevant case law or by doing informal surveys of clients and prospects to highlight interesting finds. Infographics are an effective and compelling way to share information with the added benefit of being shared across social media outlets with ease.