If you’re an attorney, you have a significant amount of marketing options to choose from. The list of advertising & marketing choices is extensive. It can be challenging to determine the best way to allocate your marketing dollars. In short, in terms of legal advertising, there are 2 types of marketing:
Online Marketing Options
- Social Media – i.e Facebook, Twitter
- Google My Business Page
- Paid Attorney Profile Pages: i.e. Avvo & Find Law
Offline Marketing Options:
- Print Advertisement
- Yellow Page Advertising
- Direct Mail
Which option sounds better to you? Online marketing of course.
When it comes to online marketing, you’ll want to have the following digital marketing fundamentals in place:
- A mobile responsive website with lots of great content describing how your legal expertise achieves justice for your clients
- A Better Business Bureau page
- Google My Business page
- Facebook Business page
The nice part about the list above is that the final two, Google My Business & Facebook Business Page, are completely free!
The Importance of Online Reviews
These days, selections for services & products made online are often determined by reviews. If you’re like any other person out there who surfs the web, you’ve recently contacted a business because:
- You found the business online
- The business had the best online reviews
Aside from being found in the search engine results, positive online reviews are the second most important factor to your digital marketing presence.
The Best Part About Online Reviews:
- Online reviews do not cost you a cent. Reviews are absolutely free!
- Reviews make a significant impact on how your business is perceived online
- People contact the business displaying the best online reviews
Let’s do a quick look-see. If you searched Google for the best massage therapist in Raleigh and you searched the following keyword phrase, “Raleigh massage therapist,” and the following results appeared, which one would you choose?
The choice is crystal clear. No doubt you’d select the one with the highest amount of positive reviews.
So what’s the takeaway? The point is if you want to have the best online marketing presence for your business, you want the most amount of positive online reviews.
Start Accumulating Positive Online Reviews from the Following Sites:
- Google My Business
- Yellow Pages
Here’s a tip: the more positive online reviews you have, the better. If you successfully accumulate the most amount of positive online reviews, your business will have the best digital marketing presence for your geographic target market and legal expertise.
Tips to Garnering More Positive Online Reviews:
- Ask your clients to give you a review. Yes, it’s that easy. All you have to do ask & occasionally follow up.
- Make it easy for clients to lend you a review – create an email template that offers links to your review sites
- Offer a, “Leave a Review,” form directly on your website
Remember, positive online reviews are what you want. And they are completely free!
Everyone wants ROI, right? There are no certainties in marketing. Oh wait, there is one certainty in marketing: Positive online reviews. If you have the most amount of positive online reviews, you can be certain your business will have the best online perception.
Curious What a Well-Reviewed Attorney Looks Like Online? Check Out Irons & Irons P.A. of Greenville, NC.
Irons & Irons P.A. online business reviews exhibit an automatic and established trust factor for individuals looking for a Greenville, NC divorce attorney.
The Social Proof Factor of Online Reviews
According to Wikipedia, the definition of social proof is:
“a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behavior. When “we conform because we believe that others’ interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action,” it is informational social influence.”
Positive online reviews are the perfect type of social proof encouraging internet searchers with personal decision making. Reviews written on trustworthy review sites such as Google My Business, Avvo, Yelp, & BBB.org are particularly impactful to the digital marketing presence of a law firm.