The Popularity of WordPress

WordPress continues to be a dominant force, powering more websites than ever before. What's behind its success? We take a look.

When WordPress first came out back in 2003, no one would have ever guessed that it would power nearly 40% of all websites some 20 years later.

WordPress has shown to dominate the market and shows no signs of slowing down. We’re going to take a look at who is using WordPress and why it remains so popular.

Who Uses WordPress?

With so many websites using WordPress, you may be wondering what types of businesses and services are taking advantage of the platform. The answer is simple, everyone from a small mom-and-pop shop to a family blog to Fortune 500 companies like UPS, Old Spice, Play Station, Samsung, Nikon, and much more. When it comes to WordPress, there is no company too big or too small.

When we’re talking about WordPress, we’re talking about WordPress.com (the free blogging platform) and WordPress.org (the open-source content management system platform). When you’re talking about sites that use a content management system (CMS), WordPress has a market share of 64.1%.

WordPress.com started out as a free blogging platform. But it does not have the functionality needed for a full-blown business website. For example, you don’t have access to plugins. You also don’t have as many themes to choose from. But, WordPress.org changes all of that.

WordPress.org is a hosted, open-source CMS application. It is based on themes, which can be merely customized or fully developed into a totally custom content management system, yet still with the ease of personal management. WordPress websites have become the rule rather than the exception, setting the standard for today’s CMS websites and paving the way for website innovation moving forward.

There are several reasons why all types of people and businesses prefer to use WordPress over other platforms.

It’s Free!

You’ve heard the saying, if it’s free it’s for me. That stands true when it comes to WordPress. You can download, use, and modify WordPress for free. You do need a domain name and web hosting to install it. These you’ll have to pay for, but there are many low-cost options out there that will still make choosing WordPress worth your while.

It’s Easy to Use

People like to use WordPress because it’s so easy to use. No coding experience is necessary. You can type into an editor and get to work.

Since WordPress themes were designed for content management now known as a CMS website, it allows the user to easily upload images, pictures, videos, cut and paste content, graphics, and more. These sites can be as complex as any coded custom site but without all the HTML coding.

Anytime you need to make a change, you can do it yourself without calling your web programmer or tracking down the original designer. Your admin area is easily accessible for quick changes. Standard features are available via plugins or custom features can be developed by a WordPress developer. The additional features include things like calendars, analytics, rotating testimonials, and more.

WordPress is Customizable

Everyone wants their website to represent their brand and style. WordPress allows you to customize the website to your preferences. You can change colors, backgrounds, and anything else without being a coding expert. This gives you the best of both worlds…a customizable site that is easy to use.

There’s a Plugin for Everything

If you haven’t noticed, WordPress has many different plugins. There is a plugin for nearly every function you could possibly need. Many of them are free which is even better. Even if you have to pay for some, the results are usually well worth the money.

It’s Safe to Use

WordPress is known to be a safe and secure platform. But, you can download free plugins to secure your site even further.

WordPress Grows With You

When you’re just starting out you may not need or want many bells and whistles on your site. You can choose to design it simply. But, as your business grows, you may want or need to add features. That’s no problem with WordPress. You can switch from a template website to a customized website with ease without having to switch platforms.

It’s SEO-Friendly

WordPress sites tend to rank higher than others in search engines. You can optimize your site to get more traffic and download plugins to see how your site ranks when it comes to SEO. This can allow you to tweak your site to get more traffic. 

Are You Using WordPress?

If you’re not using WordPress for your website but want to jump on board, TheeDigital can help. TheeDigital creates only custom designed and developed WordPress websites to meet your exact business requirements. We will provide any feature you want! Plus, our professional team will coach on how to use your new site.

Call us today at 919-341-8901 or schedule a consultation with one of our WordPress specialists today.

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