TheeDigital > Blog > Why Does SEO Matter?

Why Does SEO Matter?

Richard Horvath
Last updated: Search Engine Optimization 2 min read
Businesses are inundated by calls and solicitations from companies wanting to talk to them about search engine optimization, or SEO. So why does it matter so much?
Why is SEO so important?
Search engine optimization is a relatively new concept in the long long long history of marketing. It is as simple an idea as:
  • being found in Google, Bing and Yahoo;
  • when people search for the services or products you offer;
  • in the geographical area that you do business.
If I type in the term “Dentist”, I expect to find multiple dentists in my area. If I type in “termite inspection”, I should end up with numerous pest control companies. If you are not being found in your area for what your business offers, then your online presence needs SEO. Think about it from your experience. How often do you call when an ad is played on the radio? How many newspaper ads have gotten you to show up at a store? How many direct mail pieces have gotten you to buy a product this week? Now ask yourself, how many times have you done a search online to decide where and what to buy lately? All of the other marketing out there is passive. It has been put in front of numerous individuals in the hope that it would grab the attention of a small percentage.
“I have seen terrible looking websites that shown up very well in searches and I have seen beautifully designed websites that would land on page 7.”
Searching online is intentional. You are looking for something, whether it is a brand, a product or trying to find a service that will solve your issue. The problem is, the search engines you are searing on don’t know what you have to offer until you tell them about your company. When you do, they will be more than happy to put your website up in front of those very people that are conducting those searches. It’s not just about having a website. I have seen terrible looking websites that shown up very well in searches and I have seen beautifully designed websites that would land on page 7. It’s about having a website that is specific, easy for the search engines to index and store that information, has authority, credibility and has been fully optimized to give it the best shot at being found on Page 1. This can all be accomplished by implementing a solid search engine optimization strategy.
Do you need help improving your SEO to increase traffic and conversions? Contact the SEO professionals at TheeDigital in Raleigh, NC at 919-341-8901 or schedule a free consultation today!

Tags: Search Engine Optimization

Richard Horvath

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

Related Posts

SEO vs PPC - Which One is Better
Digital Marketing 13 min read

SEO vs. PPC – Which Is Better?

When it comes to SEO or PPC, you may not have to choose one over the other.
Christopher Lara

Thankful & Grateful Thanksgiving
Company News 4 min read

Why We’re Thankful & Grateful This Thanksgiving

We have a lot to be thankful and grateful for this Thanksgiving.
Richard Horvath

questions to ask when choosing an seo agency graphic
Search Engine Optimization 6 min read

Questions to Ask Before You Hire Your New SEO Agency

Asking the right questions during the vetting process will help draw out good information on the agency…
Richard Horvath

why is UX essential to your website?
Web Design 7 min read

Why is UX Design Essential to Your Website?

Short for user experience, UX design is all about ensuring that your website visitors have a pleasant,…
Richard Horvath

Schedule a Consultation