Prospective patients start their research for a new dentist online, making dental SEO vital for your practice. If you’re not on the first page of Google, you’re missing out on 95% of potential patients. In addition, people that find you via an internet search are 8X more likely to become a patient
Don’t let another dentist pick up those patients. TheeDigital is knowledgeable in dental SEO campaigns and techniques that will get your company to the top of Google search results.
What is SEO?
Search engine optimization (SEO) is a digital marketing practice used to grow and enhance the organic search traffic to your website. With a combination of SEO content, technical SEO, and off-site optimization, your dental practice’s website will be poised to climb to the top of the search results. This means more quality leads and more patients!
Our Dental SEO Process
Our team uses comprehensive, proven processes to improve your search engine rankings. Here’s our process:
Analysis
To get your site where you want to go, we have to know where you stand. That’s why we do an in-depth analysis of your website and digital footprint before getting started. This helps us find areas for improvement and understand the extent of the work we’ll need to do in order to help you achieve your goals.
Our analysis involves looking at the keywords you currently rank for. We also perform keyword research to find the keywords that you have the best chance of ranking for.
Strategy
With the data from our analysis, we get to work creating a custom strategy to improve your rankings. Our plan includes the actions we’ll take and the timeline and resources we’ll need to help you gain new patients. Your strategy could include tactics like:
On-site optimization – Optimizing everything on your site like your content, page titles, and images
Off-site optimization – Optimizing your social channels and generating reviews
Link building and citations – Getting you listed on directories (local and niche/industry)
Execution
When we have a dental SEO strategy, we’ll get to work implementing it! As long as you’re our client, you’ll actively collaborate with your marketing manager and strategist to ensure your website and campaigns are getting results and aligning with your needs and goals.
Benefits of Dental SEO
Gain Visibility
Get found online when patients search for “dentist”, “teeth cleanings”, “Invisalign”, etc.
Beat Competition
Out-rank dentists in your geographical area on Google, Bing, and Yahoo.
Drive New Business
Attract potential dentistry patients and engage with them through different channels.
Increase ROI
Optimize your website for conversions and grow your patient base.
Dental SEO FAQs
Why is SEO important for dental practices?
In a nutshell, SEO is how people find your practice online. It’s an integral part of any online marketing strategy.
There are a few ways people find a new dentist: they ask family/friends for recommendations, they do a search for a dentist in their area, or they happen to see an ad that appeals to them.
Is SEO an ongoing process?
Yes! SEO is not a “set it and forget it” marketing activity. As long as you’re our client, we’ll monitor your rankings and work to keep improving your website, including your content, so you’re consistently ranking well.
How do you measure the ROI of SEO for dental practices?
Measuring the ROI of SEO can be a little tricky. To measure it, we have to connect your website’s referral traffic from websites and search engines to your conversion results. This data isn’t always black and white because there are several factors that impact both your rankings in search engine results and your conversions. While it’s difficult to assign an exact monetary value to SEO for service-based businesses, we work to ensure that you’re seeing value in it.
With our guidance and expertise and data from your dental practice management software, you will have the information necessary to see the ROI from your SEO services.
