Fall brings lots of change – the seasons, the colors of the leaves and Google’s SSL update.
SSL (Secure Sockets Layer), also known as Transport Layer Security, is a standard security protocol that establishes a secure link between a web browser and a web server. This ensures that any information shared via the website is secure and encrypted.
As of October 1st, websites without SSL certificates will be marked as unsafe by the search giant. This could negatively impact your website’s ranking and visitor count, so here’s what you need to know:
The Warning is Much More Visible
Google has been displaying warnings on websites without SSL certificates for quite a while, but it has been subdued, often just appearing as a red x in the browser bar. The new warning will be more pronounced, making it more likely that a visitor to your website will feel unsafe and surf elsewhere.
The Warning Only Appears on Chrome
Only those using the Chrome browser will see the warning, but that doesn’t mean you should brush this change off. 44.5% of U.S. internet users use Chrome, making it the most popular web browser in the country. That’s a lot of potential customers that could be scared off by a security warning.
Google is Doing Right by its Users
We share so much of our personal information over the internet, whether it be simply filling out a form with our name and email address for a newsletter or transferring money. Google is making its users safer and keeping their data more secure by making this warning more prominent. Users are sure to think twice about sharing information with a prominent security warning.
Check Your Website
Having an SSL certificate is just one step you can take to establish trust with your customers. If you notice that your website is throwing up a security warning, or if you notice it’s preceded with “http” instead of “https”, you should contact your web developer immediately or switch hosting providers if needed.
A professional web design company such as TheeDigital is in the loop when it comes to Google’s many changes. Plus, all of TheeDigital’s websites are hosted on secure servers and are built using Wordpress, a secure CMS.