When you’re focused on growing your business, creating a strategy that consistently brings in new clients should be one of your top priorities. Fortunately, the days of buying email lists and chasing down leads through cold calling are in the past. Those methods have been replaced with inbound marketing, which focuses on attracting leads and converting them into clients with engaging content.
What Is HubSpot?
HubSpot is an all-in-one marketing software that believes that marketing should “Attract, Engage, and Delight.” How do you do that? By attracting your target audience to your website and creating a seamless process to convert them into customers. Then you can focus on maintaining that relationship through continued outreach that turns them into loyal followers.
The HubSpot platform works with your existing website. This makes it easier for you and your team to create, implement, and manage inbound marketing strategies to:
- Attract visitors to your website through SEO, blogging, social media posts, and targeted ad campaigns
- Capture and convert leads through landing pages, contact forms, and engaging calls-to-action
- Improve existing customer relations with live chat, email marketing, A/B testing, and CRM tools that improve communication
- Track your ad spend and see which marketing assets are bringing in the best results through thorough analytics
In addition, HubSpot allows you to automate your marketing activities so you can schedule posts in advance, set up triggers that send emails, and establish a system that guides your leads through the sales funnel.
You can learn more about HubSpot in this video:
Basic Features of HubSpot
HubSpot is a great option for small and growing businesses because it offers a variety of free tools designed to generate leads, including:
- Forms that are easy to add to your website to capture leads
- Contact management that gives you a single database to manage your contact interactions
- Contact insights and activity so you can nurture leads more effectively
- Social media lead ads
- Traffic and conversion analytics
Even HubSpot’s free tools allow you to know who your leads are, how they found your website, and which pages they visited. This information allows you to follow up with a personalized or customized response. In addition to these features, HubSpot users can improve the quality of your marketing efforts through free, in-depth courses on both content and inbound marketing, email, and social media.
As we mentioned, HubSpot follows the inbound marketing methodology. But what is inbound marketing?
Understanding Inbound Marketing
The method of attracting people to your product or service by posting or publishing relevant, accessible content is called inbound marketing. When you publish content that connects to your target audience or your ideal clients, it draws them to your website where they can continue to learn more about your business. This makes it easier to convert them into a new customer or client.
Examples of inbound marketing include:
- Social media posts
- Blog posts
- Improving search engine optimization (SEO)
Done correctly, inbound marketing can improve your customers’ experience and create a following of loyal fans who become brand promoters, telling their friends and social media followers about your business!
Making the Shift to Inbound Marketing
Compared to chasing down leads, inbound marketing is much more effective…but that doesn’t mean it’s faster or easier. Due to the sheer amount of content that’s out there, rising above the competition requires consistent work. From regularly publishing informative blogs and creating engaging social media posts to continuous SEO work, inbound marketing is a big (but worthwhile!) undertaking. Even for a small business, this would be a full-time job. For a larger business, it would be impossible without a team of experienced digital marketing experts.
That’s where we come in! As a HubSpot Certified Partner, we regularly use this software to implement strategies that grow our clients’ business and improve their customer satisfaction. We handle your marketing while you focus on running your business.
Benefits of HubSpot for Inbound Marketing
HubSpot has several packages to choose from. If a new software package isn’t in your budget, don’t worry! Even the free tier can make a big difference in your business. It allows you to easily keep track of your leads and know where in your sales funnel they are. The days of updating spreadsheets are over!
Additional benefits of using HubSpot include:
Ease of Use
From integrating forms to creating and automating an email sequence, HubSpot is easy to use. Its intuitive interface requires no coding so even beginners can do what they need to.
Getting Know Your Customers
One of the cornerstones of inbound marketing is the ability to connect with people who are interested in what you offer. HubSpot collects information that you can use to reach out and even compile to look at trends in your traffic. This is a big advantage when you’re looking to shift and adapt your efforts.
Attracting Targeted Traffic
As you learn more about your leads, you can create the content they want and publish it where it will be seen. Whether your leads are coming from search engines, social media, or advertisements, you can use these insights to increase traffic and improve conversion rates.
Converting Your Visitors into Customers
HubSpot makes it easy to create special landing pages for specific audiences. Whether it’s traffic from social media, PPC ads, or other referral sources, you can direct that traffic to take an action (for example: subscribe to your email or schedule a consultation). And with built in forms on landing pages, customers can contact you quickly and easily.
Nurturing the Relationship with Your Customers
Turn your customers into promoters by nurturing your relationship with them through emails, reading and responding to reviews, and tailoring your communication. This helps you upsell and increase referrals.
Why Work with a HubSpot Certified Partner?
HubSpot makes it easy to automate your marketing strategy, put the plan into action, and analyze the results. However, it doesn’t do the work for you.
That’s where a HubSpot Certified Partner comes in! HubSpot Certified Partners are digital marketers who specialize in the inbound methodology. They develop, implement, and manage strategies to get results. To earn this designation, Certified Partners have to meet strict requirements and show proficiency in both inbound marketing and using HubSpot tools in lead generation.
Working with a HubSpot Certified Partner to help you implement your blogs, SEO, email, and social media allows you to focus on running your business. Your marketing team will act as an extension of your brand to increase your sales and improve customer loyalty.