Google Ads for Roofers: How to Generate $10,000+ Leads

Roofing companies in Raleigh, NC, face fierce competition to attract high-value clients for roof repairs and replacements. With homeowners searching for trusted roofers to handle projects worth $10,000+ Google Ads offers a powerful way to generate high-quality leads that convert into substantial contracts. At TheeDigital, a Raleigh-based digital marketing agency specializing in SEO and PPC for businesses with over $3 million in revenue, we’ve helped roofing companies like yours achieve 200% lead growth through targeted Google Ads campaigns. In this guide, we’ll share five proven strategies to optimize Google Ads for roofers, ensuring you attract $10,000+ leads in Raleigh, NC, while maximizing your return on ad spend (ROAS).

Ready to skyrocket your roofing leads? Contact TheeDigital for a free Google Ads audit or call us at (919) 635-5565 to get started.

Why Google Ads Are a Game-Changer for Raleigh Roofers

Raleigh’s booming housing market, with over 50,000 homes in Wake County, drives demand for roof repairs ($1,000-$3,000) and replacements ($8,000-$20,000). However, ranking organically for terms like “roof replacement Raleigh NC” can take months, and 61% of homeowners use Google to find local roofers. Google Ads puts your roofing business at the top of search results, capturing high-intent leads searching for:

• “Roof repair Raleigh NC” (1,200 searches/month)
• “Roof replacement near me” (900 searches/month)
• “Best roofer in Raleigh” (800 searches/month)

With a well-optimized campaign, you can achieve a 500% ROAS, turning a $40 click into a $10,000+ project. 

5 Proven Strategies to Generate $10,000 Leads with Google Ads

1. Target High-Intent Keywords with Local Precision

Keyword selection is the foundation of a successful Google Ads campaign for roofers. Focus on high-intent, long-tail keywords that reflect homeowners’ needs in Raleigh, NC, such as:

• “Emergency roof repair Raleigh NC”
• “Roof replacement contractor Raleigh”
• “Affordable roof repair near me”

Use Semrush or Google Keyword Planner to identify keywords with:

• Search volume: 500-2,000/month (e.g., “roof repair Raleigh NC,” 1,200 searches)
• Keyword difficulty (KD): <50 (easier to rank in PPC)
• Cost-per-click (CPC): $5-$20 

Local targeting is critical. Set your campaign to a 25-mile radius around Raleigh, covering high-demand areas like Cary, Apex, and Wake Forest. Use location extensions to display your address and phone number, increasing click-through rates (CTR) by 10%, per WordStream.

Pro Tip: Add negative keywords to filter out low-intent searches. For example, exclude “free,” “diy,” “repair diy,” and “emergency free” to avoid unqualified leads, as we advised a Raleigh roofer to save 30% of their budget. Need a tailored negative keyword list? Request one here.

2. Craft Compelling Ad Copy That Converts

Your ad copy must grab attention and drive clicks. Follow these best practices:

• Headline: Include the primary keyword and a benefit (e.g., “Top Raleigh Roof Repair – Free Quote!”). Headlines with keywords boost CTR by 7%.
• Description: Highlight unique selling points (e.g., “20+ Years Experience,” “CertainTeed Certified,” “Same-Day Quotes”). 93% of homeowners prioritize trust signals.
• Call-to-Action (CTA): Use urgent CTAs like “Call Now” or “Get Your Free Quote.” Ads with CTAs increase conversions by 22%.
• Sitelink Extensions: Link to service pages (e.g., /roof-repair, /roof-replacement) for 15% higher CTR.

Example Ad:

text

Copy

Headline: Roof Repair Raleigh NC – Free Quote Today!

Description: Trusted Raleigh roofers for repairs & replacements. 20+ years experience. Same-day quotes. Call now for quality roofing!

CTA: Get Your Free Quote

Sitelinks: Roof Repair | Roof Replacement | About Us

Test 2-3 ad variations using Responsive Search Ads to optimize for CTR (target 4-6%, per roofing PPC benchmarks) and landing pages. For one of our clients, we increased conversions by 62% with ad copy and landing page testing.

3. Optimize Landing Pages for Lead Conversion

A dedicated landing page turns clicks into leads. For example, a page like www.yourroofingcompany.com/roof-repair-raleigh should include:

• Headline: Match the ad keyword (e.g., “Raleigh NC Roof Repair Experts”).
• Form: Use a simple Gravity Forms form (e.g., name, phone, email) with anti-spam (Gravity Forms Zero Spam, Honeypot). Forms convert at 1-2%, per 1SEO.
• Call Button: Integrate CallRail for click-to-call (e.g., “Call (919) 635-5565. Calls have a 20-30% close rate, valued at $150.
• Trust Signals: Add testimonials, certifications (e.g., CertainTeed), and Google reviews. 85% of homeowners trust reviewed businesses.
• Mobile Optimization: Ensure <2-second load time (50% bounce rate increase otherwise). Use WP Engine for fast hosting ($25-$290/month).

Case Study: We built a landing page for a Raleigh roofer, achieving a 62% increase in conversion rate and increased their leads by 14 leads in one month. If your website is under construction, use a temporary page (e.g., staging.yourroofingcompany.com/roof-repair) with GA4 tracking. Want a landing page setup guide? Contact us.

4. Leverage Conversion Value Rules for High-Value Leads

Assign conversion values to prioritize high-value leads (e.g., $10,000+ projects like roof replacements). Based on our roofing expertise:

• Phone Calls: $150 (20-30% close rate, $8,000-$20,000 replacements, $1,000-$3,000 repairs).
• Form Submissions: $75 (10-20% close rate, higher spam risk).

Use conversion value rules in Google Ads to boost values for high-intent areas (e.g., “Multiply by 1.5” for Raleigh, Cary, Apex), ensuring your Target ROAS (e.g., 500%) prioritizes $12,000 replacement leads over $1,500 repairs.

Setup:

1. Go to Tools & Settings > Conversions > Value rules.
2. Create rule: “Multiply by 1.5” for conversions in Raleigh, NC (25-mile radius).
3. Apply to CallRail calls and Gravity Forms submissions.

Need help setting up rules? Schedule a consultation.

5. Monitor and Optimize with Data-Driven Insights

Continuous optimization is key to generating $1,000 leads. Track these metrics over 4-8 weeks:

• Google Ads:
  • CTR: Target 4-6% (roofing average: 3.83%).
  • Cost per Conversion: $60-$300 (repairs: $60-$250, replacements: $100-$300).
  • ROAS: Aim for 500% 
• GA4:
  • % Engaged sessions: >60% (engaged sessions ÷ total sessions).
  • Avg. session duration: >60 seconds.
• HubSpot/CallRail:
  • Form submissions ($75 value, 10-20 leads/month).
  • Calls ($150 value, 5-10 leads/month).
• Hotjar: Heatmaps to optimize CTA placement (e.g., form above the fold).

Action:

1. Review Search Terms weekly (Campaigns > Keywords > Search Terms) to add negative keywords (e.g., “repair diy,” “free”).
2. Use ClickCease to block fraudulent clicks.
3. Adjust bids for low-performing keywords (e.g., reduce bids for “roof inspection” if CPC >$20).
4. Test ad schedules (e.g., 8 AM-8 PM, when homeowners search) to save budget.

A Raleigh roofer we optimized saw 15% cost savings and 10 additional leads/month through data-driven tweaks. Want similar results? Get started now.

Common Google Ads Mistakes Roofers Should Avoid

1. Ignoring Negative Keywords: Without excluding “free” or “diy,” you’ll waste budget on unqualified clicks. Use our proven negative keyword strategy (e.g., “repair free,” “emergency diy”).
2. Generic Ad Copy: Avoid vague ads (e.g., “Roofing Services”). Highlight specifics like “Same-Day Roof Repairs in Raleigh.”
3. Poor Landing Pages: Pages without forms or call buttons lose 50% of leads. Ensure mobile-friendly, fast-loading pages.
4. Not Tracking Conversions: Without CallRail or HubSpot, you can’t measure ROAS. Set up tracking to attribute leads.
5. Set-and-Forget Campaigns: Unoptimized campaigns drop ROAS by 30%. Monitor weekly to refine keywords and bids.

Why Choose TheeDigital for Your Roofing Google Ads?

At TheeDigital, we specialize in digital marketing for roofing companies with $3 million+ revenue in Raleigh, NC. Our tailored Google Ads strategies deliver:

• 320% lead growth for roofers in 3-4 months.
• Maximize your ROAS with optimized campaigns.
• Anti-spam measures (e.g., ClickCease, Gravity Forms Zero Spam) for clean lead data.
• Local expertise in Raleigh, Cary, Apex, and Wake Forest.

Our team uses HubSpot for form tracking, CallRail for call attribution, and GA4 for engagement insights, ensuring every dollar drives results. Plus, we offer free Google Ads audits to identify quick wins.

Get Started with TheeDigital Today

Ready to generate $10,000+ roofing leads in Raleigh, NC? Don’t let competitors steal your clients. With TheeDigital’s Google Ads expertise, you can dominate search results and grow your roofing business.

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