In this guide, we’ll walk through simple, effective steps to optimize your Google Business Profile so you can attract more leads.
- 1Why Your Google Business Profile Matters
- 2Step 1: Claim and Verify Your Profile
- 3Step 2: Add Complete and Accurate Information
- 4Step 3: Write a Compelling Business Description
- 5Step 4: Add High-Quality Photos and Videos
- 6Step 5: Collect and Respond to Reviews
- 7Step 6: Post Regular Updates
- 8Step 7: Use Messaging and Booking Features
- 9Step 8: Track Insights and Adjust
- 10Google Business Lead Gen Get Started
Why Your Google Business Profile Matters
When someone searches for “dentist near me” or “best lawyer in Raleigh” Google shows local results at the top of the page. These results usually include a map and a list of businesses. This is called the Local Pack.
If your Google business profile isn’t optimized for lead gen, your business might not even show up here. That means missed opportunities. An optimized profile increases visibility and makes it easier for customers to take action—whether that’s calling you, visiting your website, or getting directions.
Step 1: Claim and Verify Your Profile
First things first: make sure your profile is claimed and verified.
- Go to Google Business Profile Manager
- Sign in with your Google account
- Search for your business and claim it
- Complete the verification process (Google may send a postcard, call, or email)
Keep in Mind: Without verification, you won’t have full control over your profile.
Step 2: Add Complete and Accurate Information
Google rewards businesses that provide complete details. Make sure you fill out everything, including:
| Information to Include | Details |
| Business Name | Use your real business name, not keywords |
| Hours of Operation | Keep these updated, including holiday hours |
| Phone Number & Website | Use a local number and link to your main site |
| Address & Service Area | Include your physical location and areas you serve |
| Category | Pick the most accurate primary category, and add secondary ones if needed |
Tip: The more complete your info, the more trustworthy your profile looks.
Step 3: Write a Compelling Business Description
Your business description is your chance to tell people what makes you unique. Keep it simple, keyword-friendly, and customer-focused.
Example:
“Family-owned Italian restaurant in Raleigh serving fresh pasta, wood-fired pizza, and homemade desserts. Open 7 days a week for dine-in, takeout, and catering.”
Why it matters: This not only helps customers but also signals to Google what you do.
Step 4: Add High-Quality Photos and Videos
Visuals play a huge role in attracting leads. Profiles with photos get more clicks and calls than those without. Add:
- Exterior and interior shots of your business
- Team photos to build trust
- Product or service photos
- Short videos (tours, product demos, behind the scenes)
Tip: Update photos regularly so your profile looks fresh.
Step 5: Collect and Respond to Reviews
Reviews are critical for both SEO and customer trust. Encourage happy customers to leave reviews and always respond—good or bad.
- Thank customers for positive feedback
- Address concerns in negative reviews politely and professionally
- Show potential leads that you care about customer experience
Step 6: Post Regular Updates
Google Business profiles allows you to share posts directly on your Business Profile. Use these for:
- Promotions and offers
- New products or services
- Events
- Helpful tips or announcements
Tip: Posting regularly signals to Google that your business is active, which can improve rankings.
Step 7: Use Messaging and Booking Features
Turn on messaging so potential customers can text you directly from your profile. If you offer appointments, enable the booking feature. Making it easy for people to connect increases your chances of converting them into leads.
Step 8: Track Insights and Adjust
Google provides insights on how people find and interact with your profile. Pay attention to:
- What search terms people use
- How many calls, clicks, or direction requests you get
- Which photos or posts perform best
Tip: Use this data to refine your profile and double down on what works.
Google Business Lead Gen Get Started
Your Google Business Profile is more than just an online listing—it’s a lead generation tool. By keeping it updated, visually appealing, and customer-friendly, you’ll increase your chances of showing up in local searches and converting searchers into paying customers.
Start with these steps today, and watch as your profile drives more calls, visits, and leads for your business.
Optimize Your Google Business Profile with the Experts at TheeDigital
Your GBP should be on of your hardest-working salespeople—not a liability. At TheeDigital, we specialize in solving Google Profile mistakes and building high-performance, SEO-friendly sites for ambitious companies, who are ready to take their lead generation strategy to the next level.
Our professional digital marketing team understands the details that matter in your industry, and we turn that insight into results. Get started today by scheduling a consultation with a marketing strategist. Call us today at 919-341-8901 or fill out our easy-to-use online contact form to reach a member of our team.
Tags: Metal Building Marketing • Web Design • Web Development
