When you’re building your business and building your online presence, you have a long to-do list.
While you can complete things that contribute to your success in SERPs (search engine results page), you’re never truly done with SEO… especially if you want to stay at the top.
Here, we will explore why an ongoing SEO service is vital to the success of your company, why SEO is never “done”, and why you can’t expect to stay at the top of search results forever.
What Is SEO and Why Is it So Important?
SEO stands for Search engine optimization. Organic SEO is a technique that makes it possible that your web pages will appear toward the top of search results in the major search engines like Google and Bing.
Why is being toward the top of the pack so important? Well, according to Forbes, 75% of users never scroll past the first page of results when they use a search engine. What’s more, you may think by purchasing paid ads you are bypassing this issue completely. However, according to User Centric, 70%-80% of users ignore the paid ads and go straight for the organic search results.
What does this mean for you and your business? It means that using SEO to get your business to the top of the results page is essential to bring web traffic (read: potential clients) to your website without ads.
This may sound like a one-and-done kind of task, but it is actually one part of your marketing that will need constant monitoring and adjusting.
SEO is an investment in your company and helps make sure your website is performing as well as it can. Keeping it in top shape requires constant analysis and adjustment. For example, you may discover that one of your webpages is not performing as well as others on your site. Ongoing SEO services will help you strategize how to boost engagement on that page as well instead of letting it sit on your site.
Can I Stay at the Top of Google Forever?
Short answer: NO! Especially if you don’t continually work on SEO.
Think of it like going to the gym: you hit the gym for a year and get in great shape. Then you stop exercising altogether. You’ll probably slowly lose the muscle you worked to build and gain back the weight you worked to lose.
SEO is the same way. As long as you’re putting effort into it, you’ll see results. But when you stop working on it, you’ll slowly lose your rankings.
This is where SEO professionals can really benefit your business. In addition to doing a variety of SEO activities, they are also able to look at your analytics to determine what’s bringing traffic and conversions and what might bring more.
There are two major reasons SEO is an ongoing marketing activity:
1. The Marketplace Evolves
The marketplace is not a stagnant thing. Your competitors are always changing their tactics. If your SEO is created based on keywords at the moment of creation and you don’t revisit it for years (or ever), you might eventually notice your competitors outranking you. Keeping a close eye on your analytics will help you make the right changes to keep yourself ahead of the pack.
2. Search Engine Algorithms Change
Anyone with even the most casual experience with search engines like Google knows that they are always looking for ways to improve user experience. According to Search Engine Journal, Google changes its algorithms 500-600 a year. Most of these changes are minor, but some can significantly change search results. Because of this, any SEO work that was once successful may not always be after a change to the algorithm. Keeping an eye on any changes in result success is vital to keep your website moving in the right direction.
Step Up Your SEO with TheeDigital
There are a lot of marketing activities that require ongoing effort, and SEO is arguably the most important. Let the SEO specialists at TheeDigital take the reins so you can increase your bottom line while doing what you love most: running your business. Call us at 919-341-8901 or request your free site audit!