In the past, dental practices were usually found based on recommendations from friends and family, networks within insurance policies, or from mainstream advertisements, like signage or the yellow pages. These days, individuals seek information on the internet, first and foremost.
That is why it is important for a dental practice to have a quality website that provides potential patients with vital information such as hours, location, services, doctor information, insurances accepted and new patient forms. A website like this may be difficult to maintain if it is a static html site which requires all changes to be made through a webmaster. A better solution for dentists is to build a website around a content management system that allows the staff to update their own text, pages, posts and other content.
So what CMS system is best for dental offices? At TheeDigital, we are confident that WordPress is just the solution. WordPress is a user friendly content management system that is simple to mange and allows developers to customize the functionality to meet the needs of an individual practice. Here are some of the advantages of using WordPress to build dental practice websites.
User Friendly Interface
WordPress is without a doubt the most user friendly content management system, both on the front end, for potential patients, and on the back end, for the staff who manages the content. The public web page features a simple and intuitive navigation, allowing visitors to find the information they are seeking easily and quickly with little frustration. On the backend, the intuitive dashboard displays shortcuts to all of the most edited pages and posts. It is simple to add media such as pictures and video to any page with just the click of a button, and changing webpage content is as easy as editing a word document. WordPress provides a well designed and efficient and experience for the visitor and the manager.
Every dental practice is a little bit different than the rest, and the beauty of WordPress is that it can cater to the individual needs of any practice. Our experienced WordPress developers create custom software and plug-ins to enhance the functionality of the website and meet the requirements and needs of our clients. In the past we have enhanced many websites with custom scheduling software, specialty CRM, secure client-portals, form generators and new-patient submission pages, and more. In addition, we custom design a new template for every site we build to represent the image and branding of our clients. You can rest assure that we never buy or use free or existing templates.
Because individuals are looking online for their next dentist, it is important to easily be found for your location based keywords, such as Raleigh Dentist. Our WordPress sites are not only designed for usability, but are also specially optimized for search engines through use of Meta data descriptions, titles and keywords, search engine friendly URLs, XML Sitemaps, Google analytic code integration, and more.
People often go to a dentist based on a good recommendation from a reliable source, like friends and family. Because so many individuals choose a dentist based on recommendations, it’s important for a dentist to feature client testimonials on their site. We often build custom testimonial managers into dental websites so they can easily showcase the opinions of their happy clients and allow visitors to submit their testimonials directly into the site, pending review from the staff, of course. A testimonial manager can help a dental practice display and maintain their reputation online.
The on-site blog built into WordPress is a feature worth taking advantage of. Although a blog isn’t the first thing a customer looks for on a dentist’s website, it is a way for a doctor to express their knowledge and expertise in their field and position their site as a resource for dental information. Also, a more personal writing style on a blog can help visiting customers “get to know” their dentists before even meeting them, helping them feel more comfortable when the time comes for a dental procedure. A blog can help portray a personable and knowledgeable staff which will keep clients coming back.
There are many more advantages to WordPress websites for dentists than the five listed here. If you are in the market for a new site and are curious to see how a WordPress site can promote your practice, Call 919-341-8901 for a free consultation or
fill out our inquiry form and one of our web design specialists will be in contact with you soon.