The functionality, layout and design of a website is important – and even more so for doctors marketing their practice online.
Before you dive head-first into redesigning your website, consider the following tips. They will give you a better understanding of how you should design, develop and optimize your medical website.
5 Tips for Redesigning Your Medical Website
What do you want to get out of your website? Is it to get new patients, to allow existing patients to set up appointments, to collect bill payment online or to provide more information about your specialty? Knowing your goals will help you create the most effective design and layout, and also help you measure the success of your new website.
Your website is most likely the patient’s first impression of your practice, meaning that your website should reflect the same professionalism and aesthetics as your office. Keep your website clean and easy to navigate, offering clear call-to-actions that direct patients where you want them to go.
Responsive Web Design
With more and more people searching on mobile and tablet devices, it’s important that your website adapt to prevent lost visitors – especially if you provide urgent and emergency medical services. By incorporating responsive web design technology into your redesign, you’ll be able to compete and attract patients looking for medical care now.
Stock images are great; however they can also cause your website to blend in with other medical websites. Investing in high-quality, professional photos sets your practice apart, showing prospective patients what they’ll see when they visit.
Google, Bing and Yahoo love content, especially when it’s unique and fresh. Providing rich information on your services, procedures and staff landing pages allows the search engines to provide searchers with the most relevant content possible. Also consider adding a blog to your new website, as maintaining an active blog can help position your website as a valuable asset to the medical community.