Quality Comfort Services, Inc.

See how a website redesign and PPC-focused strategy breathed new life into this established HVAC company.

Launch Website

Summary

Since 1999, Quality Comfort Services, Inc has been providing unbeatable residential and commercial HVAC maintenance, repair, and installation services in Raleigh, Cary, and Knightdale, NC.

Ready to expand their HVAC services and service areas, they partnered with our team to redesign their website and put together a digital strategy to get them in front of new customers. In 8 weeks, we launched their new HVAC website and started running SEO and PPC campaigns to build their brand awareness and generate new leads.

The Challenge

Quality Comfort Service, Inc. wanted to shift some of the focus on the website to their seasonal maintenance program and repair services. These services not only give them a better opportunity to help their customers improve efficiency and extend the life of their HVAC unit, but also establishes connections with customers who will contact them when it’s time for a new unit installation.

They also wanted to update their communication methods to improve conversions and add additional convenience to their customers. Instead of relying so heavily on traditional phone calls, they wanted to increase contact through online and text-based features.

Key Challenges:

  • Not able to easily update their website with new HVAC services, service areas, and other website content.
  • Too reliant on traditional phone leads. Need new communication methods to increase conversion rates.
  • Website doesn’t establish them as an HVAC partner, just for repairs in times of need.

The Solution

To make their new website easy to update and maintain, we decided to develop on WordPress. Using WordPress also makes optimizing website content for users and search results a breeze, for both their team and ours.

To improve engagement and conversions, we added live chat functionality and contact forms so website visitors could reach out any time they were on the site. Our design team also incorporated micro-animations and attention-grabbing call-to-action buttons to encourage engagement.

Key Solutions:

  • Develop the website on WordPress so the Quality Comfort team can update their service pages, blogs, company information, and more on their own.
  • Integrate the website with live chat software to make it easier for prospective customers to schedule an appointment or talk to their team.
  • Implement a digital marketing plan to put their HVAC services in front of new prospects in their target areas.

SEO and Web Design for HVAC Company

Quality Comfort Services' New HVAC Website

TheeDigital created a vibrant, modern website that highlights Quality Comfort Services’ dedication to customer satisfaction and quality HVAC repair service. The new design highlights their services and encourages new and existing customers to contact their team with questions or to schedule an appointment.

Quality Comfort Services’ new website now ranks higher in the search results and is receiving more website visitors from Google.

HVAC Web Design in Raleigh

Improving Communication & Leads with Live Chat

If visitors have a question or want to schedule an appointment, they can now use the live chat feature embedded on every page of the website.

This creates an almost-instant lead for Quality Comfort Services’ and added convenience for visitors who do not want to call or submit a contact form.

HVAC Website with Live Chat Feature

Using Animation to Engage Visitors

Using animation on the homepage, visitors learn more about Quality Comfort Services’ values, including their dedication to being a good neighbor and HVAC provider.

In the backend, the Quality Comfort Services team can easily update the text and images for this section. This gives them more control over their content and brand on the web.

Easy Viewing on Desktops, Laptops, and Smartphones

Most importantly, Quality Comfort Services’ website is easy to navigate on any device, including desktops, laptops, smartphones, and tablets.

The mobile-friendly design allows everyone to view and request service, especially when there’s a heating or air emergency.

Driving Leads with PPC Campaigns

Once their redesigned website was live, we started a pay-per-click advertising campaign to immediately drive qualified leads.

Because HVAC companies are highly competitive, we combined strategic local keywords and an aggressive bid strategy in order to put Quality Comfort Services, Inc.’s ads in front of the exact people looking for their services, resulting in more clicks to specifically designed landing pages.

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