You’ve been hearing about WordPress, but you aren’t sure why you should switch your website to their platform. This article will explain the major advantages and features of WordPress, as well as why you should use it for your website.
Table of Contents
- 1Not Just for Blogs
- 2WordPress Is Search Engine Friendly
- 3Support Large Lead Generation Websites
- 4Supports Large Ecommerce Stores
- 5Plugins and 3rd party Integration Sites
1. Not Just For Blogs
It is a common misconception that WordPress is exclusively for blogs. While it is true that WordPress has a wonderfully simple blogging tool, this is only a small portion of what WordPress can do. WordPress has the ability to function as a static website, e-commerce website, corporate website, online newspaper, imageboard, or anything else you can imagine. You never need to worry about your WordPress site looking stale or outdated as WordPress makes it possible to have your site look and function any way you like.
WordPress is the most popular CMS and has a 60.8% market share in the CMS market. It also powers 14.7% of the world’s top websites.
Here are just a few examples of websites using WordPress with unique designs and functions:
- International Union of Pure and Applied Chemistry
- CEI: The Digital Office
- North Raleigh Plastic Surgery
2. WordPress is Search Engine Friendly
The WordPress CMS’s framework makes it easy for search engines’ spiders to crawl websites built on it. Many popular WordPress plugins also make it easy to update page titles. meta descriptions, and add alt tags to images being used by a site.
3. Support Large Lead Generation Websites
WordPress is the CMS of choice for many large organizations with high traffic websites. 54 out of the top 100 companies of Inc.5000 are running their website on it. A customized WordPress site allows website visitors to easily become leads and forms the backbone of many companies’ lead generation efforts.
As an example, WordPress is the CMS choice for Bloomberg Professional Services and helps drive leads for the famous Bloomberg Terminal and information technology solutions.
4. Supports Large Ecommerce Stores
Many of the world’s largest e-commerce platforms are all easy to integrate into WordPress, including WooCommerce, PayPal Pro, Ecwid, Shopp, Jigoshop, Cart66, and Google Checkout. Simply install the plugin for your e-commerce platform into your WordPress install, set up, upload your products and you’re good to go. The process of installing an e-commerce platform on WordPress is far faster and simpler than other e-commerce platforms, such as Magento, which requires more time and skill to set up and manage.
5. Plugins and 3rd Party Integration Sites
One of the greatest features of WordPress is the plugin library, with over 35,000 plugins available to choose from. Plugins provide your website with enhanced capabilities such as the ability to remove spam comments, gather analytics, sell products, increase site speed, backup your website, improve SEO, and comment on posts. There are literally hundreds of new plugins added to the WordPress library every day!
WordPress also integrated with many popular 3rd-party platforms such as HubSpot, Salesforce, and MailChimp.
6. Support for Many Different Media Types
WordPress supports many different media types, such as PDF, audio files, and video. You can see a list of all the supported media types here.
There is usually always a solution to any media type you want to use on your website. Allowing for a rich web experience. In addition to hosting your own media files. WordPress easily works with many embedded solutions such as audio for Podcasts and videos from sites like YouTube or Vimeo.
7. High Security When You Do It Right
Many people falsely believe that because WordPress is so popular it is an easy target for hackers. This is because WordPress is so popular that anytime a vulnerability is found in the software, it is quickly shared within the entire community.
Fortunately, WordPress also has an amazing array of security plugins that can help to protect your website from spam, brute force attacks, password guessing, DDoS attacks, SQL injections, and many other types of attacks and intrusions. WordPress even tells you how secure your user password is and encourages you to add special characters, capital letters, and numbers to increase the strength of your password.
Ultimately a WordPress websites security comes down to the way it is built and how it’s maintained. Development code, outdated plugins, and server security should always be kept in mind.
8. Open Source Community Support
WordPress is free for anyone to use and is currently maintained by a group of volunteers. This means there is no official 800 number to call when you encounter problems with your WordPress site. There are, however, many resources available to assist you if you should ever need help. The official WordPress site offers a support forum where users can ask questions and receive answers from other users. TheeDigital Studio also has a WordPress blog filled with tips, tricks and knowledge about WordPress.
Finally, you can contact TheeDigital Studio here to receive WordPress help from one of our on-site experts.
9. Find a Website Admin Easily
The popularity of WordPress means there are many developers who know the system and can serve as a website admin for you.
While having a large developer pool to choose from can be a great thing. It can also lead to some nightmare stories if you don’t know what to look for when hiring a WordPress developer or company to take care of your website for you.
While you may not think you need a WordPress admin because you’ll hardly ever need to update your website. The truth is that the wold is not static and everyday people are looking for exploits and using automated tools to find vulnerable websites to use for nefarious reasons.
Having a secure hosting environment with a company that applies security patches as exploits come to light, which has a good backup and restore solution, and that applies security updates to your website on a regular base. Will go a long way to keeping your website up and trouble-free.
10. Easy To Learn and Easy to Use
One of the major benefits of WordPress is how simple it is to learn. With just a brief amount of training, you will be able to go into the back end of your WordPress website and add blog posts, pictures, pages, and content. You can also easily re-size images, change font alignment, edit fonts, and more. If you ever need one on one help with WordPress TheeDigital also offers free monthly WordPress training seminars at our office in Raleigh, NC.