Internet marketing is a term that gets thrown around a lot these days, and with all the different advice on internet marketing, SEO, link building, social media, and Google, it can be overwhelming for businesses to figure out where to start.
Not only is the topic of internet marketing a broad one, but there are also many ways you can hurt your business if you approach internet marketing incorrectly. From link spamming that can cause Google penalties and impede your page rank, to ineffective PPC campaigns that aren’t properly set up, there are many online marketing activities which can cause unnecessary cost for a business.
Website Design – Think Responsive!
Online marketing is not just about ranking a website. You need to always have in mind the final goal, which is to make a sale, or bring in a lead. The medium through which this is accomplished is your website, so you should treat your website just as you would treat a physical store. Your website design should be elegant, clean, professional, and focused on converting visitors into customers.
If the door to your store only worked a third of the time, do you think it would hurt your business? Of course it would! And sadly, this is the case for most websites! About 30% of web traffic comes from mobile devices, and many websites aren’t built using the mobile optimized, responsive website design to adjust and render correctly across all devices.
SEO is one of the most talked about online marketing activities. Businesses are constantly being told that they should be doing SEO, even when they’re not really sure what it means.
SEO is a continual process that involves spreading the word about your website anywhere that your potential customers may be browsing the internet. This can be anywhere from social media websites, like Facebook and Twitter, to forums and local business related websites. The more other relevant websites mention your website, the higher your website will show up in searches.
Pay Per Click advertising is a great way to instantly get more traffic to your website and get more customers.
By setting up an optimized campaign on Google AdWords, we can target people who are actually searching for your business in Google and take them to a page that is setup specifically for the search term that they entered. The best part is that you only pay when someone clicks on your ad.
PPC is much more than simply setting up an ad. We make sure to track conversions for each ad, and adjust the ad spend and copy accordingly so that you are getting the most quality leads at the best price.
Social media can be a powerful marketing tool for many businesses. Many people spend hours every day browsing Facebook on their computer, tablet and smart phone. This provides business with instant access to potential customers.
By providing entertaining and engaging content, as well as promoting services to targeted audiences through Facebook ads, businesses can drastically improve their business through social media.
Integrated Marketing Strategy
Ultimately, online marketing involves identifying where your target audience can be reached through various marketing channels and forming a cost-effective strategy that integrates these channels to promote your business and services.