Which HubSpot Plan is Right For Your Business?

Last updated: HubSpot 8 min read

With more than 64,500 customers in over 100 countries, HubSpot has established itself as a leading solution of choice for marketers and agencies across many industries.

HubSpot’s goal is to provide complete sales, marketing, and service solutions. They deliver on this by providing multiple tools and features in one program.

With the addition of new tools and packages – it is becoming increasingly confusing for a small business owner to pick and choose the right HubSpot solution for their business.

So, how do you get started with HubSpot, and which package is the right one for you?

In this article, we will cover the difference between the various HubSpot packages, and how you can make a decision on which plan is best for you.

hubspot plans

HubSpot Marketing Plans

Click to jump to the plan you’re interested in.

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HubSpot Sales Hub

HubSpot CRM Free

Ideal for a startup, solopreneur or a small business – HubSpot Free CRM (customer relationship management) is an enterprise-grade CRM. It’s easy to set up so you can start using it quickly and, best of all, it’s free forever.

It’s hard to find a better value from a free CRM!

Here are some features & benefits of Free HubSpot CRM:

  • Unlimited users and up to 1 million contact records
  • The ability to track all of your communications with every lead
  • A single dashboard for each of your contacts, so you can view all your interactions at once
  • Free integrations with programs like Gmail and Outlook
  • Schedule and book meetings easily
  • Make phone calls from within the CRM (up to 50 minutes a month)
  • Interact in real-time with your prospects using Live Chat
  • Create and use email templates
  • Your sales team can create and track deals
  • Create and track support tickets to streamline customer service

If this is your first time using a CRM or you are unsure about using one, HubSpot Free CRM is a great place to start.

HubSpot Sales Starter

As you grow your sales team – how do you stay on top and make sure nothing slips through the cracks? And how can you automate some of the everyday repetitive tasks such as email outreach, scheduling meetings, etc.?

If these are concerns for you, HubSpot Sales Starter might be a great fit for your sales team.

Designed for growing sales teams – it has all the features to help you and your team be more productive, without sacrificing the quality of interactions with your clients.

Sales Starter has all of the features in the free CRM, in addition to:

  • Additional calling minutes for phone calls (8 hours)
  • Unlimited email tracking & notifications
  • Create more email templates and snippets (1000 templates)
  • Create email sequences (1000 sequences)
  • Create multiple meeting links (up to 1000 links)
  • Additional reports to measure sales productivity

The additional features mentioned above help your team be more productive and also make it easier to foster collaboration.

The pricing for HubSpot Sales Starter is $50 per user per month.

HubSpot Sales Professional

As your team continues to grow, so will your client base. In addition, how you interact with your clients and contacts will change.

While it might have been easier to assign and track leads to your sales reps manually before, more leads and a growing sales team makes this system inefficient.

In the name of efficiency, it’s time to embrace workflows to automate some of these tasks. HubSpot Sales Professional can help you do just that!

Sales Professional has all of the features in Sales Starter, plus:

  • Additional calling minutes (33 hours)
  • 50 deals/opportunity pipeline
  • Create up to 300 workflows for automation
  • Create products
  • Basic lead scoring
  • Create sales quotes
  • Increase email open rates with smart sending (powered by AI)
  • Multiple integrations – Salesforce, Stripe, etc.
  • Multiple currencies
  • 1:1 video creation
  • Phone support

The plan starts at $400 per month and includes 5 paid users.

HubSpot Sales Enterprise

Launched in September 2018, HubSpot Sales Enterprise is an ideal solution for larger companies that want to use a single system without having to sacrifice team productivity, quality, and transparency.

One of the most notable benefits of HubSpot Sales Enterprise is that sales managers can coach their individual sales teams using automated call transcripts. This feature empowers managers to provide better feedback to their reps.

Sales Enterprise offers all of the features in HubSpot Sales Professional, plus:

  • Predictive lead and contact scoring
  • ESignature to help close deals faster
  • Additional workflow options (deal-based, quote-based,etc.)
  • Enterprise-grade single-sign-on
  • Automated call transcripts for sales managers to coach their teams
  • Playbooks to share best practices and ramp up sales training
  • Customized reporting and dashboards

The pricing starts at $1200 per month and includes 10 paid users.

HubSpot Marketing Hub

HubSpot Marketing Free

If you use the CRM, then you are already tracking all your leads, prospects, and customers. To help customers better track their interactions with their customers, HubSpot recently released free marketing tools to complement the free CRM.

Using this product – you can track all your prospects’ interactions with your company:

  • How are they visiting your website?
  • How are they interacting with your content and web pages?
  • How are they moving along the sales process?
  • What are the steps involved in converting to a customer?

Here are some of the features in HubSpot Marketing Free:

  • Create contact lists to segment your contacts database
  • Create forms for your landing pages, blog posts, and webpages to capture leads
  • Comprehensive email marketing – send bulk emails or campaigns to your contacts
  • Send up to 2000 free emails per month
  • Create and track Facebook ad campaigns and audiences right within HubSpot
  • Develop and launch Conversational Bots
  • Also, much more…

HubSpot Marketing FREE is ideal for startups, solopreneurs, and small businesses.

The main benefit is that you can do everything: customer tracking (CRM) and email marketing all under one roof.

HubSpot Marketing Starter

For those that need a little more than the FREE plan, there’s HubSpot Marketing Starter.

It has all of the features of HubSpot Marketing Free, plus:

  • Customizable pop-up forms
  • The ability to remove HubSpot’s branding from forms
  • The ability to segment more lists: 25 smart lists and 25 static lists
  • Higher email send limit

The pricing starts from $50 a month, and it includes 1000 contacts.

Your unique pricing will vary depending on the number of contacts in your database.

HubSpot Marketing Professional

If you’ve outgrown the HubSpot Marketing Starter, it’s time to start considering HubSpot Marketing Professional.

In addition to everything you are getting from HubSpot Free CRM and Marketing Starter, this suite unlocks more features and additional benefits:

  • Mobile Optimization to help you capture more leads with mobile users
  • Create blog posts in your portal, using HubSpot’s CMS
  • SEO optimization and content strategy to help attract more visitors
  • Create custom CTAs on your web pages
  • Create landing pages
  • Create, schedule social media posts
  • Create workflows and automate your marketing activities
  • Option to A/B test your marketing emails, landing pages, etc.
  • Analyze your website traffic
  • Lead and contact scoring
  • Enhanced reporting
  • Dedicated customer service manager
  • And, much more…

It is ideally suited for small businesses and mid-market companies up to 2000 users.

The pricing for HubSpot Marketing Professional starts at $800 per month for 1000 contacts.

Your unique pricing will vary depending on the number of contacts in your database.

HubSpot Marketing Enterprise

HubSpot’s goal with HubSpot Marketing Enterprise is to be able to manage all of your marketing and customer acquisition activities seamlessly in one platform.

If you have over 2000 employees, multiple locations, and/or you market to customers in more than one region, HubSpot Enterprise is for you.

In addition to the features discussed under HubSpot Marketing Professional – here’s what you can expect in Enterprise:

  • Enhanced social media management
  • Enhanced reporting and dashboards
  • Segment and analyze marketing activities based on country, domains, etc. (ideal for companies with global offices and spread-out teams)
  • Password-protect your content
  • Create and manage multiple domains and sub-domains
  • Machine learning functionality to test and optimize emails, content, CTAs, etc.
  • 24/7 access to phone and email support
  • A dedicated customer success manager
  • Onboarding with a HubSpot team member

The pricing for HubSpot Marketing Enterprise starts at $3200 per month for 1000 contacts.

Your unique pricing will vary depending on the number of contacts in your database.

HubSpot Service Hub

HubSpot’s service hub is in line with their introduction of the Marketing FlyWheel in 2018. Under the new “flywheel” model, the customer is the center of all interactions.

All the teams within your company – sales, marketing, and customer service – have to ensure that the customer has a great experience with your company. The flywheel methodology will speed up their customer journey and once they are satisfied, they will help you acquire more new customers.

hubspot marketing flywheel

HubSpot’s goal with the introduction of the Service Hub was to help you have more control over your customer’s purchasing journey from beginning to end.

Similar to other customer experience platforms, you’ll have access to the following:

  • Create, track, and manage tickets
  • Create customer service email templates
  • Create conversational bots
  • Help your customers chat with your customer service team
  • Call customers from within HubSpot

Similar to the marketing hub, you can choose the tier of service that best suits your business.

HubSpot Service Free

This plan is best suited for small businesses that do not have the budget to invest in pricey software.

In addition to all the features of HubSpot Sales Free CRM – you will get a free ticketing solution to manage and organize all your customer inquiries in one place.

HubSpot Service Free includes all of the features in the Free CRM, in addition to:

  • Support ticketing system
  • Live chat with your customers
  • The ability to create bots to provide basic customer support
  • Conversations inbox
  • Dedicated support team email
  • Email templates
  • Meeting scheduling with your customers

HubSpot Service Starter

As your customer service team grows, you want to ensure that they have all the right tools to help your customers.

The HubSpot Service Starter package is a great way to equip your team with everything they need to take care of your customers.

The main benefit of upgrading to HubSpot Service Starter is that you are now able to route your conversations to other members of the team.
It ensures that the customers are getting the best help possible.

HubSpot Service Starter has all of the features in HubSpot Service Free, plus:

  • HubSpot branding removed
  • Conversation routing
  • Create up to 1000 email sequences
  • Up to 8 hours of call time
  • Create up to 1000 meeting links
  • The ability to send conversations to other team members with conversation routing

The pricing for HubSpot Service Starter is $50 per user per month.

HubSpot Service Professional

If you’re ready to step up from Service Starter, there’s Services Professional.

Service Professional has all of the features in HubSpot Service Starter, in addition to:

  • Up to 100 conversations inboxes
  • Additional calling minutes (33 hours)
  • The ability to create up to 300 workflows for customer service automation
  • The ability to create a knowledge base
  • The ability to create surveys (NPS, customer experience, etc.)
  • 1:1 video creation and hosting
  • Additional custom reporting
  • Phone support

The plan starts at $400 per month and includes 5 paid users.

HubSpot Service Enterprise

If you have a larger business, or you’ve outgrown Service Professional, it’s time to move on to Service Enterprise.

Finally, leverage the power of business intelligence using customized dashboards and reporting for your service team.

Service Enterprise has all of the features in HubSpot Sales Professional, in addition to:

  • Automated call transcripts for service desk managers to coach their teams
  • Playbooks to share best practices and ramp up sales training
  • Assistng user roles and permissions.
  • Create Teams based on departments, locations, functions, etc.
  • Webhooks to integrate and connect other softwares
  • Customized dashboards to see everything at a glance
  • Custom reporting options

The pricing starts at $1200 per month and includes 10 paid users.

HubSpot Growth Suite

The average marketer uses over 12 different tools to manage their day-to-day activities and to track and optimize their customer’s journeys. This can get unmanageable very quickly.

To consolidate the number of tools you use and stay consistent with their Flywheel methodology, HubSpot encourages their users to focus on the entire customer journey instead of an individual part of the buyer’s journey. HubSpot’s Growth Suite, a bundle of the sales, marketing, and service hubs, helps you do just that.

All the tools and features are integrated, and because it is a bundle, you will get a 25% discount (as opposed to buying each product separately).

Similar to the pricing for HubSpot Marketing or HubSpot Service, the Growth Suite also comes in 3 different tiers:

  • Starter Growth Suite – contains the HubSpot CRM, Sales Starter, Marketing Starter, and Service Starter.
  • Professional Growth Suite – contains the HubSpot CRM, Sales Professional, Marketing Professional, and Service Professional.
  • Enterprise Growth Suite – contains the HubSpot CRM, Sales Enterprise, Marketing Enterprise, and Service Enterprise.

Simplify Your Business with HubSpot

Still not sure which plan is right for your business? Contact the team at TheeDigital! As a HubSpot certified agency, we’ll help you choose the right plan and get you started with HubSpot. Call us at 919-341-8901 or send us a message!

Tags: HubSpot

Richard Horvath

Owner / President

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

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