Most of us already know the definition of a logo and the importance of it to everyday business however, how many of us know the definition of a vector logo?
A vector file can typically be described as a small, scalable, and editable image that provides designers infinite freedom when it comes to graphic design and illustration. As such, vector images are ideal for graphics such company logos, banner ads, and other design images that often require scaling.
In technical terms, vector images are made up of numerous individual, scalable objects. Each individual object contained in a vector image is defined by a mathematical equation. In other words, a vector image is broken down into a series of geometric shapes which are created by these mathematical equations, rather than pixels, rendering the highest quality possible. The importance of this is that vector images are not resolution dependent. Thus, each vector object is fully scalable and give your designer the ability to resize your logo without the loss of image quality.
It is common practice for graphic designers to use vector based images as the starting point for any new graphic design project, such as logos. However, since you cannot scan a drawing or image and save it as is, a vector graphic designer must create them from scratch by using high-end drawing software such Adobe Illustrator, Macromedia Freehand, and Corel Draw. If your graphic designer ever sends you a logo file or any other image with the following file extensions: .EPS, .AI, .CDR, or .SWF, then your logo is in vector format.
By now you’re probably asking yourself why it is important to know this information. Well a logo is more than just ink slapped on a piece of paper. A logo is the foundation of your company’s image. It is the reflection of your business, meant to set your company apart from your competition and leave an impression on your customers.
So, why would you want to work with a designer who does not create logos or other images in vector format? The answer is you don’t. If the designer is limited to what he can do with the design of your image, then so are you.
That is why our team of graphic designers at TheeDigital in Raleigh, NC can help. We have a complete understanding of what a logo‘s business function is and the power that it should convey. We utilize all the right tools that give us the ability to design your vision.