How SEO Is Changing: Key Takeaways from Our Search Everywhere Optimization Training

On May 22nd, we hosted another impactful SEO training where we discussed The Rise of Search Everywhere Optimization in Raleigh, NC. This hands-on event was designed to empower business owners and marketers with the latest tools and frameworks needed to stay competitive in the evolving search landscape. In case you missed it, here’s a recap and resources to help you catch up.

Watch the Training Replay

Couldn’t attend the live session? No worries. Watch the full recording of our latest SEO Basics + Search Everywhere Optimization training below and start applying new strategies today.

This session covers everything from foundational SEO principles to how search is expanding beyond Google. Whether you’re new to SEO or looking to refresh your digital marketing strategy, this video is packed with takeaways you can implement now.

Key Takeaways from Our May SEO Training

1. SEO is Still Foundational—But It’s Evolving

We broke down what SEO (Search Engine Optimization) really is and why it continues to matter—even as AI and new platforms reshape how people search. SEO remains essential for organic visibility, helping businesses get found without paying per click.

2. The Rise of Search Everywhere Optimization (SEO 2.0)

Search behavior is shifting. Consumers are now discovering businesses via TikTok, YouTube, AI-powered overviews, voice assistants, and other emerging platforms. We introduced the concept of Search Everywhere Optimization—a future-ready approach to staying visible wherever search is happening.

3. What Still Works in SEO: On-Page & Local

Despite the rise of AI and alternative search, traditional tactics still matter. We walked attendees through keyword targeting, content structure, meta data, mobile-first design, and local SEO essentials like Google Business Profile optimization and review strategies.

4. AI is Here—Use It Wisely

We explored how AI tools like ChatGPT and Gemini can support (but not replace) strategic content creation. From content outlines to optimization prompts, AI should enhance your team’s efficiency—not take over. We also warned of risks like generic content penalties and missing E-E-A-T signals.

5. UX and CRO Play a Bigger Role Than Ever

Search visibility means nothing if users don’t convert. That’s why we emphasized conversion-focused design, fast load times, and accessibility. Great SEO today means prioritizing user experience (UX) and conversion rate optimization (CRO) as much as ranking factors.

Bonus Resources from Our SEO Experts

Want to dig deeper? Explore our free SEO resources, toolkits, and blog guides, or schedule a free consultation to review your website’s current performance.

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