If your website is not maximizing its marketing effectiveness, then it might need a good spring cleaning!
Step One: Spray ‘Website Cleaner Pro’ directly onto computer monitor.
Step Two: Rub thoroughly into screen until all pixels are covered.
Make It Fresh
When was the last time you updated your blog or news section? If the answer is “more than 2 months ago,” you need to make some updates. Search engines and site visitors alike both look for new and relevant content.
Trash Broken Links
If you have links on your website to other sites, like a partner page or resources list, check that all of those links still work! Some of those organizations may have gone under or moved domain names. Either delete them completely or update them with their new urls if possible. Broken links are bad not only for your professional image, they can negatively impact search engine rankings.
Update your plugins. If you’re using a Content Management System (CMS) like WordPress or an ecommerce platform like Magento, make sure to update the installed plugins when they become available in order to prevent technical bugs.
Bring In Some Color
An easy way to update your website is to add new and colorful photographs. A picture is worth a thousand words, so make room in your budget to get high resolution, professional photos. Stock photos work well or you can give your site a personal touch by adding current pictures of your staff.
Adding quality images or videos will help you sell more products. It doesn’t even matter if your product is physical or virtual – you can create concept images or infographs for them.
Out With The Old
Does the copyright line at the bottom of your site say 1998? Do you have content on your homepage promoting past events? Nothing says “unprofessional” more than outdated information.
In With The New
Many times, an old and outdated website can be far beyond repair and it makes better sense to start over. Many old technologies are no longer used or simply do not work correctly on modern computers and mobile devices.
A website redesign can be critical if your current site is inhibiting customers to do business with you, costing you more money in the long run than it would take to simply redesign.