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What Makes a Great Website for a CPA?

An exceptional website can be the difference between converting leads into new customers or missing the opportunity entirely. Find out what it takes to make a great CPA website that will turn your website visitors into clients.

Categories:  CPA Marketing
3 min read
Are you looking to attract new clients to your CPA firm? An attractive, well planned CPA website with mobile friendly design is a great way to capture the attention of potential clients.

Do You Need an Elaborate CPA Website or Something Basic?

You don’t need to reinvent the wheel to create an engaging website that attracts customers, but you should offer your potential clients enough to satisfy their needs. Accountants manage their clients most prized possession: their money. So, it’s a necessity to offer your visitors a glimpse into the company they are hiring to handle their financial business. Provide them the comfort they need to contact you by showing the competence level of the firm. If they have landed on your website, then this is the chance to showcase your experience, offer assistance and entice them to contact you.

Follow these Tips to Attract More Clients to Your CPA Website

Tell Your Website Visitors Who You Are

Statistics show, potential accounting clients want to know who will be handling their finances. Let them see who you are and provide them the peace of mind they are looking for. A good “About” section should include a brief biography with an up to date photo. If you can, it will be beneficial to create additional bio pages for associate CPA’s that work for the firm. Give a history of your education, and professional experience to let the visitor get a sense of your qualification.

Specify Your Audience

A good accounting website should have a targeted approach. Are you a large enough firm that you will service many cities or an entire region? Is the firm capable of taking all the leads that your CPA website generates? Knowing your audience will also help with your marketing efforts. Narrowing down your keywords allows for a more concise organic SEO strategy. Consider targeting these customers:
  • City/Region (e.g. Raleigh, New York, Houston, etc.)
  • Business Owners – either small, corporate or non-profit
  • Private Individuals
  • Industries

Give Examples of Your Services

If a potential client has visited your website, they want to know what you can do for them. Provide a list of services with some detail about why the service can help your clients. Do not list services that you do not offer. This is a good way to earn a poor online reputation. Google wants to make sure they are providing relevant information to searchers. If your website visitors are continually frustrated with their findings or lack thereof, Google has the potential to drop your website in the organic search rankings.

Provide Resources

Since small businesses operate on a variety of schedules, offer some functionality to your website to accommodate those on non-traditional schedules. Consider your restaurant owning client, who may not be available to contact you during normal business hours. They may need access to forms for tax preparation. Create a page on your website that provides the materials.
  • Tools – provide estimation tools, calendars, or an advanced client portal for access to online records.
  • Forms – link to or offer downloadable resources. Give the client access to any forms they may need for tax preparation, bookkeeping, business valuation, etc. If you consistently offer up to date materials, your website will become a resource for the web. This has the potential to boost search rankings.
  • Dates – Let potential accounting clients know dates that may impact their business or personal finances.
  • Tips – Offer simple advice to your CPA website visitors on how they can save or earn more throughout the year. This can be accomplished with newsletters and blogs.

Create a Clear Call to Action

Tell them to contact you! Visitors to your CPA website know they need a professional, so make the choice easy for them. Display your Telephone Number and links to your Contact Form where they are easily visible. If your customer has to search for a way to contact you, they may become frustrated and exit your website altogether.

Follow the Advise Above and Fill Up Your CPA Appointment Calendar

Remember to reach out to your specific customer base where they live. Offer important tips and information that help clients plan their taxes and business operations. If you follow the tips listed, your CPA website will begin to climb the organic rankings and attract new clients.

About The Author:
Richard Horvath

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

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