TheeDigital > Internet Marketing > PPC > Facebook Ad Management

Facebook Ad Management in Raleigh

Learn how Facebook advertising can help extend your reach and appeal to your target audience.

Social media marketing is a must-have for any business, but reaching your audience can be a challenge. That’s where Facebook ads come in. Facebook advertising allows you to reach a much bigger audience than you could with your everyday Facebook posts. And if you’re already running PPC campaigns on Google or Bing, Facebook ads are another great way to spend your advertising budget.

A few statistics about Facebook and its users:

  • A 2019 Pre Research study found that a whopping 70% of adults in the United States use Facebook regularly.
  • Of the people that have a Facebook profile, 74% visit the site daily.
  • People spend an average of 35 minutes per day on Facebook.
  • A 2018 study showed that, on average, a Facebook page’s post only reaches 6.4% of the people that like that page. Facebook ads can reach thousands of people every day.

If you’re ready to expand your business’s reach on Facebook, our PPC (pay-per-click) specialists are here to create your advertising strategy!

Benefits of Facebook Advertising

Whether you’re looking to raise brand awareness or boost sales, Facebook ads are a great way to reach your target audience. Here are a few of the reasons we love advertising on Facebook:

We Can Hypertarget Your Audience

Facebook allows you to really hone in on your target audience. From age, gender, and location down to hobbies and education level, we can make sure your ads are only shown to your ideal customer.

It Boosts Brand Awareness

It is often said that people need to see an ad or social media post 7 times before it registers in their consciousness. This principle even has a name: The Rule of 7. Facebook advertising allows your ad to be seen by more people, more often, and, many times, your ad will be shown to the same person more than once. In other words, Facebook ads were made to boost your brand awareness.

It Has Higher Conversion Rates Than Other Social Sites

A 2018 study found that Facebook ads had higher conversion rates than other social media sites, namely Instagram, Pinterest, and Twitter. If you’re already running Google ads and want to branch out to social advertising, make Facebook ads your next step.

It Allows You to Form Relationships With Your Customers

Social media gives you the ability to closely interact with your customers and humanize your brand. When you respond to a customer’s comment, they feel appreciated and valued when they receive a personalized response. This boosts customer satisfaction and brand loyalty.

Decreased Marketing Costs

Compared to conventional marketing methods and even other PPC platforms, Facebook advertising is extremely cost-effective. The average cost per click (CPC) of a Facebook ad is $1.72, compared to an average CPC of $2.69 for Google ads. (Note: cost per click varies based on your industry, targeted keywords/demographic, and your website. These figures are averages, not estimates.)

Our Process

Learning About Your Business

We’ll start by having a discussion with you about your business, goals, and current marketing strategy.

Research & Planning

Once we’ve learned about you, we’ll get to work researching keywords to find the best ones for your business.

Boost Your Competitiveness

Gain a tactical advantage against competitors with a brilliant bid strategy

Reduce CPA & Maximize ROI

Reduce cost per acquisition (CPA), increase revenue, and maximize ROI

Facebook Advertising FAQs

How much does it cost to run ads on Facebook?

Since you set your budget, you determine how much your campaigns cost. We recommend that our clients spend a minimum of $1,000 per month on PPC (this includes Google, Bing, and/or Facebook). This ensures that you are getting enough bang for your buck after paying our management fee.

How do you measure the success of my ads?

Measuring success starts with setting a goal. Whether it’s more site traffic, more likes on your Facebook page, or more consultations booked via Facebook, we’ll work with you to set a realistic goal. From there, we’ll create an ad campaign that sets you up for success.

After your ads have run, we’ll use Facebook’s native analytics to learn about your ad’s performance. They give us over 45 different metrics like ad reach, click-through rate, CPC (cost per click), and so much more. We use this data to see if we met our goal and if not, how we can get closer next time.

Should I run Facebook ads or Google ads?

That depends on your business and your goals. One isn’t better than the other and many of our clients run ads on both. Facebook and Google target people differently, which has an impact on your ad performance.

Facebook targets people based on the information they’ve given in their profile: their age, gender, marital status, location, the music/movies/TV shows they like, and so on. Your ads are shown to people who may like what you offer, but they may not be in buying mode when they see the ad.

Google ads target people based on what they’re searching for at that moment. Typically, Google ads have higher conversion rates than Facebook ads simply because people are looking to purchase at that moment.

If you’re unsure which would be best for your business, or if you’d like to talk about running ads on both platforms, let our PPC experts help! Give us a call at 919-341-8901.

Why do I need to hire someone to run my Facebook ads?

A lot of people think they can handle their Facebook ads because they’ve used Facebook every day for years. What they don’t realize is that running ads requires knowledge about ads manager, Facebook’s algorithm, and advertising in general. You need to monitor your ads, do A/B testing, and adjust your audience as needed.

So you don’t need to hire someone to handle your Facebook ads, you need PPC experts. And at TheeDigital, our PPC experts are well-versed in all things paid advertising. We’ve helped dozens of businesses increase traffic, leads, and conversions with Facebook ads. We’d love to do the same for you!