How much does it cost to run ads on Facebook?
Since you set your budget, you determine how much your campaigns cost. We recommend that our clients spend a minimum of $1,000 per month on PPC (this includes Google, Bing, and/or Facebook). This ensures that you are getting enough bang for your buck after paying our management fee.
How do you measure the success of my ads?
Measuring success starts with setting a goal. Whether it’s more site traffic, more likes on your Facebook page, or more consultations booked via Facebook, we’ll work with you to set a realistic goal. From there, we’ll create an ad campaign that sets you up for success.
After your ads have run, we’ll use Facebook’s native analytics to learn about your ad’s performance. They give us over 45 different metrics like ad reach, click-through rate, CPC (cost per click), and so much more. We use this data to see if we met our goal and if not, how we can get closer next time.
Should I run Facebook ads or Google ads?
That depends on your business and your goals. One isn’t better than the other and many of our clients run ads on both. Facebook and Google target people differently, which has an impact on your ad performance.
Facebook targets people based on the information they’ve given in their profile: their age, gender, marital status, location, the music/movies/TV shows they like, and so on. Your ads are shown to people who may like what you offer, but they may not be in buying mode when they see the ad.
Google ads target people based on what they’re searching for at that moment. Typically, Google ads have higher conversion rates than Facebook ads simply because people are looking to purchase at that moment.
If you’re unsure which would be best for your business, or if you’d like to talk about running ads on both platforms, let our PPC experts help! Give us a call at 919-341-8901.
Why do I need to hire someone to run my Facebook ads?
A lot of people think they can handle their Facebook ads because they’ve used Facebook every day for years. What they don’t realize is that running ads requires knowledge about ads manager, Facebook’s algorithm, and advertising in general. You need to monitor your ads, do A/B testing, and adjust your audience as needed.
So you don’t need to hire someone to handle your Facebook ads, you need PPC experts. And at TheeDigital, our PPC experts are well-versed in all things paid advertising. We’ve helped dozens of businesses increase traffic, leads, and conversions with Facebook ads. We’d love to do the same for you!