1. Why did Bings Ads change to Microsoft Advertising
On April 29, 2019, Rik van der Kooi, Corporate VP of Microsoft Advertising, shared that Bing Ads was rebranding to Microsoft Advertising. In their blog announcement, he shared that the platform’s evolution and ongoing success lead to the name shift, and is just one of the many new exciting developments we’ll see in the coming months.
Read our take on the Bing Ads rebrand and the cool new features coming here.
2. What’s the difference between Microsoft Advertising and Google Ads?
Microsoft Advertising and Google Ads are two different PPC advertising platforms. While they have similar ad types (search/text, product/shopping, etc.), they target different audiences (Google searchers vs Bing searchers) and have different benefits.
We work with clients who advertise on both platforms and get great results.
3. How much does Microsoft Advertising cost?
Microsoft Advertising costs are determined by your budget. Our management fees fit a range of budgets, from below $1K to more than $100K.
4. Where will my ads show?
Your ads can show in the Bing and Yahoo search results and on other sites in the Microsoft Audience Network. Their exact location depends on your ad strategy and goals. Your account manager will work with you to optimize your ads for your target audience.
5. Will I receive reporting or insight on how my campaigns are performing?
Yes! You’ll receive a custom, real-time reporting dashboard so you can view data on your Microsoft Advertising campaigns 24/7.
6. Do I need SEO if I’m running PPC ads on Bing and Yahoo?
PPC advertising is just one tactic in your digital marketing strategy. While it’s not required to do both, combining SEO and PPC will strengthen your brand awareness and lead generation efforts tenfold. Read SEO vs PPC – Which is Better? To learn how SEO and PPC complement each other.