TheeDigital > Internet Marketing > PPC > Microsoft Advertising

Reach New Customers Using Microsoft Advertising

Get new customers using PPC strategies on the Microsoft Advertising platform.

Did you know that Bing, Microsoft’s search engine, powers 34.7% of U.S. desktop searches? If Microsoft Advertising (formerly known as Bing Ads) isn’t part of your current PPC strategy, you could be missing out on quality leads for your business.

At TheeDigital, we leverage our PPC experience and Bing Ads Professional accreditation to your advantage. We have helped businesses local to Raleigh and nationwide generate leads, sales, and customers using Microsoft Advertising.

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Microsoft Advertising Solutions to Promote Your Business

Microsoft Advertising puts you directly in front of people searching for your products or services on Bing, Yahoo, and within the Microsoft Audience Network.

Text Ads

Get noticed by customers looking for you in Bing search results with expanded text ads and dynamic search ads. (Similar to Google Search Ads)

Product Ads

Bring attention to your store’s products when a potential customer is looking for them in the Bing search results. (Similar to Google Shopping Ads)

Audience Ads

Microsoft Audience Ads are image ads that appear on websites, like MSN, Microsoft Outlook, etc. in the Microsoft Audience Network. (Similar to Google Display Ads)

App Install Ads

Drive people to download your app rather than to your website. When clicked, the user will be redirected to their phone’s app store. (Similar to Google AppCampaigns)

Our Microsoft Advertising Management Services

When you partner with our Raleigh Microsoft Advertising agency, you’ll have a whole team of experts working on your ad campaign. We use a variety of PPC advertising strategies to ensure your ads show when potential customers are searching for you. Our Microsoft Advertising management services include:

  • Ongoing strategy
  • Monthly audit of keywords and ads
  • Ad Copywriting

  • Remarketing ads
  • A/B Ad Testing
  • Conversion Tracking

  • Real-Time Analytics Dashboard
  • Monthly Consultations & Reporting
  • Dedicated PPC Account Manager

TheeDigital is a Bing Ads Accredited Professional

TheeDigital is a Bing Ads Accredited Professional, meaning we are proficient in creating and optimizing ads for Bing and within the Microsoft Audience Network.

We have helped clients, both local to Raleigh and nationwide, increase their sales, customers, and revenue using Microsoft Advertising’s PPC platform.

Microsoft Advertising FAQs

1. Why did Bings Ads change to Microsoft Advertising

On April 29, 2019, Rik van der Kooi, Corporate VP of Microsoft Advertising, shared that Bing Ads was rebranding to Microsoft Advertising. In their blog announcement, he shared that the platform’s evolution and ongoing success lead to the name shift, and is just one of the many new exciting developments we’ll see in the coming months.

Read our take on the Bing Ads rebrand and the cool new features coming here.

2. What’s the difference between Microsoft Advertising and Google Ads?

Microsoft Advertising and Google Ads are two different PPC advertising platforms. While they have similar ad types (search/text, product/shopping, etc.), they target different audiences (Google searchers vs Bing searchers) and have different benefits.

We work with clients who advertise on both platforms and get great results.

3. How much does Microsoft Advertising cost?

Microsoft Advertising costs are determined by your budget. Our management fees fit a range of budgets, from below $1K to more than $100K.

4. Where will my ads show?

Your ads can show in the Bing and Yahoo search results and on other sites in the Microsoft Audience Network. Their exact location depends on your ad strategy and goals. Your account manager will work with you to optimize your ads for your target audience.

5. Will I receive reporting or insight on how my campaigns are performing?

Yes! You’ll receive a custom, real-time reporting dashboard so you can view data on your Microsoft Advertising campaigns 24/7.

6. Do I need SEO if I’m running PPC ads on Bing and Yahoo?

PPC advertising is just one tactic in your digital marketing strategy. While it’s not required to do both, combining SEO and PPC will strengthen your brand awareness and lead generation efforts tenfold. Read SEO vs PPC – Which is Better? To learn how SEO and PPC complement each other.