Email campaigns, social media posts, customer communication – you know these are crucial to engaging with your target audience and increasing your visibility, but having the time and expertise involved in tackling these tasks effectively is impossible for many business owners. That’s where marketing automation comes in. Using software programs that allow you to automate much of your marketing efforts, you can easily scale for growth, enhance inbound and retention marketing techniques, and receive detailed reporting regarding the effectiveness of your campaigns. The result is more inbound leads, improved customer engagement, and an increase in conversions and revenue – all while saving you time.
Marketing automation platforms like Pardot, HubSpot, and even iContact Pro go far beyond the basics by helping you track and manage complex sales funnels, buyer paths, and various user behaviors in order to perfect your marketing strategy. Connect with customers using highly targeted, relevant messaging at every step in the customer journey, and use lead scoring to gauge how a prospect engages with your marketing and determine if they are ready to become a qualified lead. Once your prospect is ready, your sales team will evaluate and contact the prospect to confirm and continue developing the relationship.
Benefits of Marketing Automation
Scale lead nurturing efforts to reach prospects the moment they’re ready to convert
Automate marketing activities to measure effectiveness and save valuable time
Understand your Buyers
Get clearer insight into buyer behavior to generate more revenue
Gain a Competitive Edge
Leave the competition behind by staying at the forefront of your customers’ attention
At TheeDigital, we understand the powerful capabilities of marketing automation software and use it to generate new leads, nurture prospects, and build on existing customer relationships. We also help our clients use it to plan, build, execute, and measure marketing campaigns for every point in the buyer’s journey which allows your sales and marketing departments to come into alignment.
However, the success of marketing automation lies in its implementation, and it’s crucial to work with an agency that understands how to leverage these platforms to gain the benefit from them. Our marketing automation strategists are skilled (some certified) in working with platforms like Pardot, Hubspot, and Infusionsoft and Mailchimp, and use them to provide you a wide variety of services, including:
- Marketing Strategy
- Story Boarding
- Buyer’s Journey Mapping
- Conversion Tracking
- Marketing Analytics
- Campaign Management
- Lead Scoring
- Lead Management
- CRM Integration
- Email Marketing
- Landing Pages
- A/B Testing