When it comes time to create or redesign a website, there are several things to consider: design, layout, content and responsiveness. As technology has advanced and mobile usage has increased, responsive web design has become a necessity for businesses.
Our web design team has been keeping clients happy and ahead of the competition by using responsive web design for their websites.
What is Responsive Web Design
So what is responsive web design? Responsive web design is when a website responds to the screen size on which the content and site is being displayed. Responsively designed websites will automatically adapt to the different resolutions and screen orientations, without losing content or quality. Mobile and tablet users are able to access full sites and maintain easy navigation and user friendliness.
Over 17% of all global traffic on the web comes from mobile devices. And about half of that traffic starts out using search engines to find what they’re looking for. While most consumers prefer to shop on desktops and/or laptops, half of local searches, such as store locators and price comparisons, come from mobile devices.
Furthermore, U.S. adults spend an average of 34 hours per month on their phones and tablets and only 27 hours on PCs, including social media usage.
Benefits of Responsive Web Design
Accommodating mobile and tablet users by giving them a positive experience when navigating your site makes for more traffic to your site, which can lead to higher conversions and more revenue for your company. Think about this – 67% of users are more likely to purchase from websites that are mobile-friendly.
Having a responsively designed website saves companies time and money by only having to create one site design on one platform. Having one site also helps from an SEO standpoint. Google, Bing and Yahoo love responsive design as search engines are the most common starting point for mobile web usage. Your site becomes easier to find when there is only one site for all platforms and devices, maximizing your internet traffic.