According to How Micro-Moments Are Changing the Rules, 82% of smartphone users consult their phones while they’re in the store deciding which product to buy. And 1 in 10 people end up buying a different product than they originally planned.
This means that small business owners need to be discoverable. They need to be found in the search results at the exact moment someone is seeking information on the go. This information could be anything from looking for the nearest urgent care to searching for the nearest shoe store to finding local movie times. Combining a responsive web design and local SEO strategy, business owners will be able to create these micro-moments, delivering messages to meet the needs and wants of consumers as they happen.
The following Google+ Your Business video, Local Meets Mobile, further explains why mobile and local are so important. The video also provides tips to help small business owners optimize their website to “make every swipe and tap count”.