If you want to reach out to a potential client for a sales opportunity or pitch a guest post to a popular blog platform, how do you know you’re emailing the right contact? You could fill out the generic information form on the contact page or send an email to the general email address on the website, but how do you know you’re reaching the right person? To increase your chance of success, it’s important to reach out directly to the right person, and our digital marketing team is sharing some tools to make sure you can easily find the exact person to help you meet your goals.
Ethical Email Sourcing
Before you begin looking for emails, you may be concerned about whether or not it’s legal to “harvest” emails from a third-party source. It is legal to find an email, assuming the primary purpose is for:
If you want to sell a product or service to a potential buyer, you can reach out to them. You just need to make sure your email follows the Can-Spam Act, which lays out what you can and can not include in a commercial email:
- Correct header information, including who the email is from, who it’s to, and the reply address;
- Accurate subject lines;
- Identify the email that you’re advertising a service;
- Include a valid physical postal address;
- Include option to opt-out of emails and honor requests;
Transactional or Relationship Content
If you’re trying to reach a client who has already purchased a service or you have an agreement, you can reach out to them about the ongoing transaction. While these emails are exempt from CAN-SPAM regulations, for the most part, you still need to include correct routing information.
If you want to reach out to pitch a blog or discuss a partnership, this would fall under “other” category, which means you would still want to follow the CAN-SPAM guidelines outlined above to ensure you’re staying within the law.
It’s also important to note that it is not legal to harvest emails to add to your general marketing email list for drip campaigns.
Top Tools to Find Email Addresses
You have a goal in mind, and you’re ready to track down an email address for a potential lead or client, but where to start? These are the top email finding websites to help you find the right contact.
- ZoomInfo Integrating this tool into your website allows you to capture site visitors’ IP addresses and use that information to provide you with a complete list of prospective contacts connected at that address.
- Seamless.AI This extension provides you with decision-makers so you can easily connect with the right people through their correct emails for your targeted accounts.
- Hunter.io. The tool’s functionality is quite straightforward. You type the company domain name, and Hunter.io will immediately list the emails associated with the particular organization. It also has a free plan, although it will only generate 100 requests every month.
- FindThat.Email. The website touts itself as the Yellow Pages of email, with listings from millions of companies worldwide. You can also connect to social pages like Facebook, LinkedIn, and Twitter.
- FindThatLead. The tool is ideal for B2B transactions, as you can find thousands of leads using only the website URL or the name of the CEO or employees of the company. You can also verify the email in seconds.
- AeroLeads. You can download it as a Chrome plugin, and you already have access to a horde of email addresses. The tool allows you to find the business address, corporate phone number, email of employees and supervisors, and the company email. The accuracy of the results is supposed to be 95%.
- Voila Norbet. The tool gives you 50 leads completely free. You can use the tool for link building, B2B interactions, and email marketing customization. It is also compatible with other apps, such as Salesflare, which would help enhance the customer experience.
Minimize Cold Emails and Drive Traffic to Your Website
While there are times when it can be beneficial to reach out to prospective clients and network for marketing opportunities, the best way to increase sales and visibility is to bring traffic to you. Having a website that is designed to be highly visible and get high ranking in search engine results means that the people you want to work with can find you easily, while a website that is easy to navigate and offers extraordinary UX will turn traffic into leads.