Best WooCommerce Plugins for Small Business Owners
1. WooCommerce One Page Checkout
There are few things more important in an online store than trying to get your customers to checkout more easily. Fewer steps to purchase are extremely useful in reducing bounce rate and abandoned carts. Using WooCommerce One Page Checkout, you can reduce clicks to your checkout to make it easier and faster for your customers to purchase from your online store.
2. WooCommerce Product Add-Ons or Product Bundles
Many salespeople will tell you that once a customer has agreed to buy something, it is much easier to get them to purchase complementary products. There is a reason for the magazine and candy racks at your local grocery store. And Amazon is on to something by adding “Customers Who Bought This Item Also Bought” to their product pages. So why not follow their lead? With the WooCommerce Product Add-Ons/Product Bundles plugin, you’ll see your order revenues begin to increase as quickly as your customer’s shopping carts fill up. For example, if you sell candles and your customer puts one lemon-scented candle in their cart, you could suggest they try another fruit scented candle, a fancy lighter, or a bundle of 3 lemon-scented candles. Customers are often willing to add on complementary items if they are already going to make a purchase on your site.
3. WooCommerce Product Reviews Pro
When looking for the best dinner in town, you will probably go to your friends first for a recommendation. You might also check online and read reviews before making your reservation. What if you could have this “social proof” already on your website about your products? Imagine the positive response your customers will feel towards the item they want and purchase right away. With the WooCommerce Product Reviews Pro, you can easily provide peace of mind to customers who are on the fence about their purchase.
4. WooCommerce Exit Offer
There could be hundreds of reasons a customer suddenly decides to leave your website. Statistics show that having an exit-intent popup with an offer for your customer helps increase the time customers spend on your site, email signups, and other goals. One company reported an increase in subscribers of 1375%! This plugin provides a blank slate, which can offer a lot of options. However, it may require some coding and CSS work to make it look pretty. Another alternative is OptinMonster.
5. WooCommerce Points and Rewards
Getting repeat customers is huge plus for any business owner. The Points and Rewards Plugin will help you create a loyalty rewards program so you can give customers an extra incentive to come back and purchase again. Great examples of this are Delta SkyMiles, Starbucks Rewards, or a lollipop from your local bank.
6. WooCommerce Memberships
To provide your members with exclusive content or pricing discounts, you need the ability to block access or to allow access to that exclusive content. Otherwise, you would be providing free content to all visitors to your site. This plugin provides you with the ability to do that. Paired with #7 on this list, WooCommerce Subscriptions, you can create a dynamic Membership Subscription site that will help you be successful in your business endeavors. A great example of this would Amazon Prime allowing their members to take advantage of free 2-day shipping.
7. WooCommerce Subscriptions
Ensuring repeat purchases from repeat customers could be the pinnacle for your ecommerce store. Consistent revenue gives you the opportunity for growth that other companies would envy. This plugin helps to set up and collect recurring revenue. If you are a business that regularly publishes content that you want a customer to automatically pay for rather than decide each month if they should purchase, then you need the functions that this plugin provides. Other good examples of renewable products that you could use this plugin for are beauty products, food products, cleaning products, or health products.
8. WooCommerce Bookings
This WooCommerce plugin may not be high priority on this list, but only because not everyone sells services, appointments, or their time online. For those in the Service Industry, this plugin is powerful and is possibly the most valuable tool on your website they will use. It is well worth every penny spent on it. Massage therapists, maintenance personnel, consultants, or even a dog grooming business can gain great benefits from this plugin. A massage therapist can use this plugin to allow their customers to schedule a massage during the therapist’s available hours. A maintenance man is enabled to fill his schedule with incoming appointments, and customers would be able to see when he can provide them with service, as well as schedule an appointment. A consultant may not be able to have open availability for visitors to their site to schedule time whenever the visitors prefer, so the consultant can block off the times that they are unavailable using this plugin. A dog grooming business may need to set up their calendar in a way that allows their customers to request a time slot, and WooCommerce Bookings provides the ability to approve or deny time slot requests. The options that this WooCommerce plugin provides are so useful and customizable, that just about anyone that provides services online can easily make it conform to the way their business runs.
9. WooCommerce Product FAQs
While other plugins mentioned in this article will cost you money to use on your ecommerce website, this one is a free WooCommerce plugin. Product FAQs, like Customer Reviews, can help influence customers to purchase. The added bonuses are that it will help cut down on the masses contacting you with the same questions and reduce potential customer service issues.
10. WooCommerce Customer Relationship Manager
While some may argue that there are better CRM solutions on the web, if you are looking for an all-in-one solution through WooCommerce, then this tool is a must in your WordPress toolbox. It provides such features as Customer Status, Tracking and Sending Emails, and Logging Calls. You can communicate with your customers, view their order details, and make notes all in one location.
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