As the final moments of 2013 quickly tick by, business owners may find themselves reviewing the past year – the good, the bad, and the ugly.
Business owners should use their review as a time to create goals and New Year’s resolutions for their company, spinning the bad and the ugly into positive constructive criticism for the upcoming 2014.
Ring out the old and ring in the new with these New Year’s resolutions for business owners.
Communicate & Listen
Improve your two-way communication with your customers this year. Social media is the perfect platform to engage and interact with your customers. Be proactive and respond to tweets, messages and comments. Customers are more likely to continue purchasing from you if you show that you care. You never know, their feedback just might give you the next great idea!
And not only does this apply to your customers, but your employees as well. Chat with your employees daily and not just about work but their personal lives, hobbies, and family. Creating more than the traditional employer employee relationship can increase employee production and motivation, positively impacting everyone at the office.
Invest in Mobile
Mobile technology is on the rise with an estimated 81% of people preferring mobile search for its convenience and speed, according to Vocus. If you aren’t targeting this mobile population, then you could be missing out on potential customers. Start 2014 with mobile in mind by investing in responsive web design, being active on the location-based Foursquare app, and mobile advertising.
Update Your Website
Your website should accurately portray your company, giving potential customers insight into your brand and services. If your website doesn’t do this, then it’s time for an update. Hire an award-winning web design firm to help you redesign your website with your customers in mind, integrating responsive web design and search engine optimization.
Running a small business can be hectic and time-consuming. Make it a point to relax and spend time on you, which will help keep you motivated and inspired. Don’t forget to celebrate big accomplishments either. The company’s success should be rewarded, even if it’s something as simple as meeting a tight deadline.
Auld Lang Syne 2013, and Hello 2014!