Google recently released a page layout algorithm that penalizes websites who have “above-the-fold” advertising. Your website’s rankings may suffer if it doesn’t fit the standards of this new algorithm.
According to the search engine giant, their standards were amended in order to “reduce rankings for low-quality sites.” Websites that are weighed down with more ad space than quality content on the upper portion of their page are not considered as useful. Our Raleigh web design agency has compiled a few tips to make sure your website is ready for the new layout requirements.
How to make sure your website is recognized as a quality site:
Provide quality content.
The definition of quality web content has changed in the past few years, especially since last year’s Google Panda release and the latest changes in layout guidelines. Engaging content that helps your site’s visitors is key for rankings and for engaging visitors. Most site owners have a difficult time producing enough fresh content for their site; that’s when SEO experts can help create an internet marketing strategy.
Reduce advertisements and images.
This underscores the need for quality web content. The new page layout guidelines that Google is enforcing automatically reduce the rankings of websites that are buried in ads. Schedule time with our Raleigh web design consultants who will review your site with you and recommend the most effective placement and image selection choices that will ensure your site is recognized by search engines as a quality source.
Pretend you’re visiting your website for the first time.
When you look at your website objectively, do you have a hard time finding quality content? Are there too many ads that take a long time to load? Raleigh Internet marketing professionals at TheeDigital can create custom web layouts that still incorporate your ad needs while fitting the new page layout guidelines enforced by Google. Your website’s user experience is one of the most important investments you can make. It’s essential to retaining and attracting traffic and keeping your site ahead of search engine changes.