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How to Claim and Merge Duplicate Yellow Page Listings

A step-by-step guide to merging duplicate Yellow Page listings or creating and claiming new business listings on Yellow Pages.

3 min read
Duplicate listings on Yellow Pages can confuse your customers and Google, Bing, and the search engines. This confusion can wreak havoc on your local SEO. Local SEO is important for getting found by customers in your neighborhood, city, or town. When your NAP (name, address, and phone number) listings aren’t right (or you have duplicates with conflicting information), the search engines are less likely to see you as a trusted resource and not show your business in the search results. That’s why it’s critical to clean up your duplicate listings, including those on Yellow Pages. Below you’ll learn how to merge your business’ duplicate listings and/or claim your business on Yellow Pages. *If you’re not listed on Yellow Pages, click here to read about creating your Yellow Pages listing. Create or Merge Duplicate Yellow Pages Listings

How to Merge Duplicate Yellow Pages Listings

Unfortunately, Yellow Pages does not allow you to manually merge duplicate listings. Instead, you have to delete the duplicate listing entirely. To do this, you’ll have to contact Yellow Pages directly. You can either:

1. Call Yellow Pages.

The quickest way is to call 1-800-806-3904 and follow the automated instructions. This will put you in touch with DexYP, the parent company of Yellow Pages. Once connected to a representative and your identification is verified, they will help you delete the duplicate listing. The entire removal process can take anywhere from an hour to 24 hours.

2. Email Customer Care

You can also email and explain why you want your listing deleted.

How to Claim Your Yellow Pages Listing

1. Go to

Scroll down a wee bit the to “Claim Your Business” section and click “Get Your Free Listing!” Yellow Pages - Create Your Listing

2. Search For Your Business.

Once you click “Get Your Free Listing,” Yellow Pages will ask you to search for your business’ name and phone number. Yellow Pages - Search for Your Business

3. Claim Your Business.

Now enter your first name, last name, and business email. Then click “Claim Now.” Yellow Pages - Claim Your Listing

4. Update Your Business Profile.

Now you can update your business profile with the exact information you want to share with your customers. While you can edit your profile at anytime, it’s best practice to enter the information accurately the first time. Incorrect information can affect your
local SEO, and can even cause database aggregators to create listings on other directory sites with the wrong information. Yellow Pages - Update Business Info

5. Verify Your New Yellow Pages Listing.

Once you update your business profile, you’ll want to verify the listing. This prevents other people (not in your organization) from making changes to your info. To verify, login to your Yellow Pages account. You’ll then get a message saying that YP needs to call you to verify. After you verify by phone, you’ll have successfully created and claimed your business’ Yellow Pages listing.

Don’t Let Duplicate Yellow Page Listings Affect Your Local SEO

Check out our other articles on claiming and merging duplicate listings:
Need help managing your local SEO? Contact our digital marketing team for a free website / SEO audit. Give us a call at 919-341-8901 or send us a message.

About The Author:
Richard Horvath

Richard Horvath is the founder of TheeDigital, a Raleigh based award-winning web design and digital marketing agency. He is proud of his team and the results that they provide to their clients.

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