Today’s business marketing has moved from traditional methods such as newspaper, yellow pages, and radio, to online. Which means to be competitive in internet marketing, your website needs to be in peak condition!
Your website is probably the first impression your business will make on visiting clients. So you want to be certain that all of the components are in place to turn your visitors into buying customers.
Time is a commodity in short supply for all of us. So you want to make sure your website is NOT using flash. Flash can be “flashy” but it can also slow down the loading time of your website. Slow loading times can penalize you in search engine rankings and more importantly, can annoy visitors. If it takes too long to load your website, they’ll go elsewhere. Additionally, because Google and other search engines can’t read flash, using it will keep your site from ranking or being found in an internet search. If clients can’t find you, they can’t buy from you either.
Social Media integration is very important for a website facelift. Social Media Marketing is the newest and most influential way to connect with clients. The technology is here to stay so you want to make sure Social media sites such as Facebook, LinkedIn, Twitter and others are incorporated into your internet marketing plan. It’s also a good idea to link to your website to your social profiles so visitors can easily connect and follow you on their favorite social media platform.
It’s also important to engage visitors on your website. The longer a visitor stays and interacts on your site, the better your rankings in the search engines. Add videos, comment forms, informative and engaging content on a regular basis to encourage visitor interaction with your site.