Your website copy is a potential customer’s first glimpse at your products and services. And if they don’t like what they see, or read, they’ll go somewhere else. With just a few simple tweaks, you can improve your marketing copy
, and conversion rate.
- Show-Off Your Benefits
Customers buy products because it’s a solution to their problem, however solution-selling doesn’t really work that well anymore, at least on its own. Combine solution-selling with benefit selling – showing visitors why and how your product and/or service is better than the competition.
- Make Your Content Scan-able
With the average web visitor leaving a page within 10-20 seconds, it’s important to grab your reader’s attention within the first few seconds. And the easiest way to do that is to make sure your content is skim-able. Ways you can make your content easily digestible:
- Use bold typeface to highlight important facts, benefits and sentences.
- Keep paragraphs short.
- Use bullets and numbers.
- Insert photos to help explain your topic.
- Use Pictures!
Pictures have the power to convince people to buy. Whether a picture is showcasing a happy customer or a product, it enhances the marketing copy, increases engagement, and boosts conversion rates. Plus, it makes your content more readable.
- Keep it Simple
Not only can the wrong type of marketing copy decrease your conversion rate, having too much marketing copy can do the same. The key is to keep your marketing copy simple while still answering questions and objections your visitors might have about your products/services.
- Optimize Your Website, Not Just A Page
In order to make the most of your marketing copy, it’s important to make sure your entire website has one cohesive message. Your homepage should flow with every other page on your website, making it easy for visitors to go from page to page and convert into a customer. By planning your marketing copy before creating your pages, you will ensure that your copy is consistent throughout.
- Create Relationships
You’re more likely to buy from someone you know than from a complete stranger. And same goes for your website visitors. Start building a relationship with your visitors by writing in a conversational tone, sharing stories, showing affection, and relating to your audience. Not only will you be setting the foundation for a great customer relationship, but also increasing your conversion rate.