Marketing Budget Calculator
Find out how much your business should spend on marketing. This free marketing budget calculator breaks your recommended budget down by channel: SEO, PPC, AI search (GEO), social media, email, and more.
Calculate Your Marketing Budget
Company Information
Allocate Budget to Channels
Set what % of your recommended budget goes to each channel. Adjust until the total reaches 100%.
All channels removed. Add one to start allocating your budget again.
Your Budget Estimate
Budget Allocation by Channel
| Channel | Share | Budget |
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Enter your figures and adjust channel allocations to see the breakdown.
Define Your Business Goals
Performance Forecast (Bottom-Up)
Allocate Budget to Channels
Set what % of visitors each channel drives and enter your estimated cost-per-visitor (CPV). Visitor allocations should total 100%.
All channels removed. Add one to start allocating your budget again.
Budget Summary
| Channel | Share | Budget |
|---|
Adjust channel allocations to see the breakdown.
How to Use the Marketing Budget Calculator
Choose Your Budgeting Method
Start with top-down to set your marketing budget as a percentage of annual revenue, or bottom-up to build it from your revenue goals, average customer value, and conversion rate.
Choose Your Channels
Set what percentage of your budget goes to each channel, from SEO and PPC to AI search (GEO), social media, email, and content. Add or remove channels to match your strategy.
Review Your Marketing Budget
Instantly see your recommended annual budget, monthly spend, and a visual breakdown of your marketing budget allocation by channel.
What Should Your Digital Marketing Budget Cover?
Your marketing budget is the amount your business sets aside for digital marketing, sometimes called internet marketing: promoting your business through online channels to reach and convert customers. It covers everything from ranking at the top of Google to running targeted social ads to building an email list that generates repeat business.
Unlike traditional advertising (TV, radio, print), internet marketing gives you precise control over who sees your message, when they see it, and how much you spend to reach them. Every dollar in your budget can be tracked, measured, and optimized.
At TheeDigital, we help businesses across North Carolina and beyond build marketing budgets that drive real revenue growth, not just clicks and impressions.
Search Engine Optimization (SEO)
Budget for keyword strategy, on-page optimization, and link building that earns top Google rankings and captures high-intent buyers.
AI Search Optimization (GEO)
Get your brand cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews through Generative Engine Optimization (GEO).
Pay-Per-Click Advertising (PPC)
Show up instantly at the top of search results and pay only when someone clicks your ad.
Social Media Marketing
Build brand awareness and engage your audience across Facebook, Instagram, LinkedIn, and more.
Content Marketing
Establish authority with blogs, guides, videos, and resources that attract and educate prospects.
Email Marketing
Stay top-of-mind with customers and nurture leads through targeted, personalized campaigns.
How Much Should Your Marketing Budget Be?
Top-Down Method (% of Revenue)
The most widely used rule of thumb is to set your marketing budget at 7 to 15% of gross annual revenue. B2C companies typically spend at the higher end (10 to 20%), while B2B companies lean toward the lower end (5 to 12%). Companies in highly competitive industries like legal, healthcare, and home services often need to invest more to stand out.
Bottom-Up Method (Channel Costs)
Instead of starting with a percentage, you build your marketing budget backward from your revenue goals. Start with your target revenue from new customers, factor in your average revenue per customer and lead-to-customer rate, and the math tells you how many visitors you need and what reaching them will cost across each channel.
Marketing Budget Cost Breakdown by Channel
Search Engine Optimization (SEO)
Keyword strategy, on-page optimization, link building, technical SEO audits, and local SEO for brick-and-mortar businesses.
Long-term compounding traffic with no per-click cost
Pay-Per-Click Advertising (PPC)
Google Ads, Microsoft Ads, Shopping campaigns, and remarketing ads. Budget includes both management fees and ad spend.
Immediate visibility; leads trackable to the dollar
Content Marketing
Blog posts, pillar pages, case studies, whitepapers, infographics, and video scripts that fuel SEO and thought leadership.
Compounding organic traffic and authority over time
Web Design & Development
Ongoing CRO improvements, landing page creation, speed optimization, mobile UX updates, and new feature development.
Higher conversion rates from existing traffic
AI Search Optimization (GEO)
Generative Engine Optimization (GEO) ensures your brand is cited and recommended by AI tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. It’s the new frontier of search visibility.
Brand visibility in AI-generated answers and zero-click searches
Social Media Marketing
Profile management, content creation, paid social campaigns on Facebook, Instagram, LinkedIn, and TikTok.
Brand awareness, retargeting, community building
Email Marketing
List segmentation, automated drip sequences, promotional campaigns, A/B testing, and platform management (Klaviyo, Mailchimp, HubSpot).
$36 average return for every $1 spent
Get My Free Budget Review
No cost, no contract, no pitch deck. Just a straight answer about your budget.
