Designing a successful website is no easy task, especially for individuals with limited web development experience. By utilizing web design applications – along with the tools and templates provided – many people can create a respectable-looking website. However, in most cases the site is not successful in terms of generating leads or revenue.
Start with Search Engine Optimization (SEO)
Effectively building a site with Search Engine Optimization, or SEO, allows you to organically generate site traffic for no charge. The key aspect of SEO is selecting keywords relevant to your products and services. These keywords should be based on high usage, low competition and relevancy to your site content. Once the keywords are selected, you then combine that with clean coding, search engine friendly copy, effective titles, and much more. Unfortunately, if you are not an SEO expert, this aspect of your web design will be overlooked, crippling your ranking on search engines like Google and Yahoo!.
The SEO Specialists at TheeDigital know the latest web design techniques to optimize your search engine rankings that do-it-yourself software simply overlooks.
Keep the User in Mind
It is paramount that your site is easy to navigate and important information is readily available. Site visitors will normally “bounce” to your competitor’s website if what they are looking for is hard to find or the customer is forced to think too much. One of the primary goals of your site is to keep usability as simple as possible. This can be accomplished by following these three basic user-friendly fundamentals.
- Search Tool- Potential customers can quickly and easily find information about your products or services.
- Intelligent Yet Understandable Content- Write content that is easy to understand and never talk down to your audience.
- Simple Site Navigation- Visitors can easily surf around your site without unnecessary clicks or scrolls.
When it’s all said and done, the goal is to make it easy for the potential customer to find what they are looking for. Doing this properly will have a positive impact and go a long way towards successfully converting them into customers or repeat visitors – and the professionals at TheeDigital are experts at effective site navigation.
Make it Look Good
For a website to convert visitors to customers it needs to be aesthetically pleasing. Our web designers know how to strike a balance between color schemes and images so it’s easy on the eyes. We realize the importance of a clean, consistent look and utilize the latest color strategies that will make a positive impression on the visitor.
Many “do-it-yourself” website creation applications allow you to cram as much information as possible, but the designers at TheeDigital know that many times “less-is-more” and that the most important elements should stand out!
Use Quality Copy
The website copy is your voice, so it is extremely important that you use it effectively. Potential customers are coming to your site for more information about your products or services and it needs to be clear, concise and to the point. In addition, it should never have misspellings or grammatical errors and should be written in the same theme or “voice” throughout the site.
Our content writers have years of experience writing web content. Not only do we write snappy copy, but it’s also loaded with keywords to help your Google ranking. Our team knows how to write for humans and search engine “spiders”.
Implement Graphics or Videos
The simple truth is that most web visitors like to look at videos or graphics and we agree. However, many novice designers will load their site up with unnecessary images or low quality videos. By utilizing a professional web designer like TheeDigital business owners can rest easy knowing they are using high quality images and videos. In addition, pictures or videos can either help or hurt your search engine ranking – and we know what works and what doesn’t!
The virtual marketplace is always open and continues to expand. If you don’t have an effective web presence then you are missing out on valuable revenue. The simple truth is you need professional web development. Our team of designers, video producers, copywriters, SEO experts, and programmers are here to help you get the most out of the internet.
We’ll get you noticed! Call us today at 919.341.8901 or schedule a free consultation at our Raleigh office by simply filling out our contact form.