If someone searched for your products or services online and didn’t already know your company existed, would they be able to find you? If they wouldn’t, then your local SEO isn’t at the level that it should be. Consider these quick stats when it comes to local SEO:
- 97% of people learn more about a company online than anywhere else. (SEO Tribunal)
- 46% of all Google searches are looking for local information. (Chat Meter)
- 72% of consumers that did a local search visited a store within five miles. (HubSpot)
When people can’t find you online or have trouble, they’re going to go with an easily visible company. Makes sense, right? This is just one reason why it’s important to have your local SEO where it needs to be.
We’re going to take a look at what local SEO is and 5 reasons why it’s important for your business.
What is Local SEO?
Local SEO is the method of optimizing your website for a specific area. If you own a local business, you want your pages to rank high for certain searches performed by a local audience. For example: If someone searches “best pizza restaurant in Raleigh,” this obviously tells Google you are looking for results only applicable to the Raleigh area, not Los Angeles. Local SEO is the process of making sure that when someone in a location near you searches for a product or service that you offer, your business comes up at the top of the results.
How Does Local SEO Work?
When Google looks at your business to determine local ranking, three main factors come into play:
With Google, distance refers to how far each search result is from the location term that was used in the search. If a user doesn’t pinpoint a location in their search, Google calculates a distance based on what they know about the searcher’s location. Relevance refers to how well a business’ profile matches what someone is searching for. Finally, prominence is how well-known Google considers the business to be.
Why Does My Business Need Local SEO?
Besides making your business easy to find, here are 5 other reasons why you want to hop aboard the local SEO train.
1. Local SEO Draws in New Business
While people who live near your business are going to help your business survive, you can’t forget about visitors. When someone is coming to town, they likely don’t know much about the businesses nearby. So, when they do a Google search, you want to rank high so that they’ll come and patronize your business over the competition.
The same is true for people new to your area. When they start exploring what’s around them, you want them to discover you first so that you can become their new favorite! How can you do this? With local SEO of course!
2. Many People Like Buying Local
These days many people enjoy buying local over going to the big box stores. You want a piece of those profits. By making yourself more visible through local SEO you can drive more people to your business.
3. Local SEO Helps with Mobile Searches
Chances are people are going to search for a great restaurant near them when they’re out and they’re hungry. This means they’re going to use their mobile device to find spots near them. If your local SEO is where it should be, you’re likely going to have a new table for lunch, and hopefully repeat customers. This is another reason why you want to make sure your site is mobile-friendly. If it’s not, people may find your site, but be turned off because they can’t access it the way they want.
4. Local SEO Puts You in the Game
Local SEO makes you competitive. It puts you in the game with other similar businesses in your area. Without it, you won’t even be a consideration. When you ignore local SEO you are essentially making yourself invisible.
5. Local SEO is Cost-Effective
Whether you’re a new business or an established one, local SEO is a cost-effective way to get noticed. Many local listings are free, so if you pay attention to local SEO tactics, it’s like getting free advertising. When you invest in good local SEO tactics, they are long-lasting. When done correctly, they can produce traffic and results that can give your business a boost.
Maximize Your Business Revenue Through SEO
Local SEO is paramount to maximizing your business’ revenue. Without it, you could be leaving thousands, or even millions of dollars in revenue on the table each year. Once you understand why it’s so important, you’ll never ignore it again! Need a visual? Check out this local SEO infographic to see where your results might show up on search engine results pages.
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