Digital marketing agencies often receive requests to do Search Engine Optimization (SEO) on websites that simply aren’t ready to be optimized. Below are the six elements that need to be in place before your digital marketer can do any SEO on a site. If your website is missing any one of these elements, it must be addressed before you spend any time on SEO optimization services.
1. SEO-Friendly Platform
There are a variety of platforms out there that make it easy for people to build their own website – some are even industry specific. However, many of these platforms were not built with SEO in mind. If you or your marketing team don’t have access to the title tags, meta descriptions, and meta tags on the site, you can’t do SEO. If you can’t add content, you can’t attract organic traffic.
Your platform is either accessible and SEO friendly, or it isn’t.
2. Multiple Page Website
One page websites are very trendy right now. From a simple user experience standpoint it’s understandable, but if you just have one page, it makes the job of optimizing your website for a variety of keywords nearly impossible.
If your website is one page, that’s fine, but forget about ranking on the first page of Google for a variety of keywords.
3. Site Architecture
If Google can’t crawl it, you need to find out why.
4. Fast Loading
Load speed is a significant factor when it comes to ranking high in search engines. Often, there are ways to make your existing website faster but they can be time-consuming and costly.
To test the speed of your site and discover issues that could be slowing it down, use Google’s PageSpeed Insights tool.
Hint: The tortoise does not win this race.
5. Being Mobile-Friendly or Mobile Responsive
Not only does a site being mobile-responsive factor into your search rankings, it’s essential to user experience. Over half of web traffic is now on a mobile device — a percentage that is sure to grow.
Mobile is the final frontier.
6. Good Conversion Rate
Why spend money to drive organic traffic when your website isn’t converting at a good clip? Answer: you shouldn’t. The site needs to look good, but it also needs to be easy-to-use, informative, convincing, and have multiple points of engagement.
If you don’t do conversion rate optimization (CRO), you’re not going to make more dough.
Contact TheeDigital for Help with your Website
If your website has these six elements, we can help you with SEO. If it doesn’t, our award-winning web design team can help design and develop you an effective, SEO-friendly website. Call our Raleigh team today at 919-341-8901 or schedule your free, no-obligation consultation.